Agentur: Stickyeyes
Funktion: New Business
Standort: Leeds, United Kingdom
Job Ref#: 15965
Beschreibung und Anforderungen
Zusammenfassung der Position
This is a great role for you if you enjoy working in a fast-paced environment, getting involved in multiple projects, with multiple stakeholders and are obsessed with efficiency.
We are looking for a Demand Generation Expert who has a track record of creating, delivering, and implementing impactful ABM and lead gen programs to profile, drive awareness, build solid relationships and create qualified pipelines for clients. This is a senior position and will require an individual who is able to understand and drive strategy for high-profile brands across B2B and B2C. The role will focus on ABM/lead gen strategy development, ABM/lead gen roadmap development, ABM/lead gen market innovation techniques, ABM/lead gen solution identification & mapping, supplier & stakeholder identification mapping and support client execution with a centre of excellent development.
Seeking an innovative and strategic problem solver who understands how ABM and lead gen fits into a wider marketing ecosystem and has the requisite experience to help bring highly targeted, consistent and integrated programs alive across all levels of the business. Along the way, you’ll see tremendous growth in the team, its client base, and your personal career, as you develop a deep - and marketable - understanding of our service area. As a team, Demand Generation covers a wide range of craft skills including but not limited to Content Syndication, Lead Generation, Marketing Automation, Email Marketing, and Social and Technical Implementations.
Schlüsselverantwortlichkeiten
- Supporting with ABM and lead gen strategy development
- Developing an ABM and lead generation roadmap for our clients
- Support activation team with planning, executions, optimisation and manage ABM and Lead Gen campaigns by using data and insights to craft strategy and align stakeholders
- Regular client and external supplier interaction and relationship building
- Project management to align team members to meet deliverables
- Creation and presentation of key strategies and strategic documents such as QBRs
- Prepare campaign-level reporting, document and present learnings, findings and insights
- Collaborate with your colleagues across Technical, CRM and Design craft streams to ensure cohesion
- Ensure campaigns are executed according to the brief and in a timely manner
- Working closely with and mentoring junior team members to share knowledge and allow delegation of certain tasks
Gewünschte Fähigkeiten und Erfahrungen
- Proven experience in digital marketing in a B2B environment
- Channel experience within Paid Social: LinkedIn, Facebook
- Email Marketing & Content syndication
- Proven experience managing ABM / lead gen programs using marketing automation/CRM and attribution platforms like Marketo and Salesforce, among others
- Demonstrated track record in creating & managing high impact, results-driven, multi-channel ABM / lead gen campaigns by using data and insights to craft strategy and align stakeholders
- Exceptional ability to work cross-functionally and build deep relationships with core stakeholders and team members
- Experience building and launching sales tools like ROI calculators, sales playbooks, messaging docs, customer case studies, etc.
- Excellent verbal and written communication, effective time and project management skills, meticulous attention to detail with the ability to troubleshoot & problem solve, a people-first attitude, and a positive can-do mindset
- Understanding of industry-leading ABM / lead gen processes and capabilities
- Metric first focussed approach to campaign development
- Ability to partner and influence stakeholders from all levels across the business
- Curious, ambitious, and able to multi-task
- Knowledge of CRM tools and digital channels
- Experience working with marketing automation tools (ideally Eloqua, Hive9, Tableau or Salesforce) to execute, measure, and optimise integrated demand generation campaigns
- Strong analytical mindset demonstrating successful marketing results and experience of measuring marketing attribution
Beschäftigungstransparenz
At Mediabrands and Kinesso, we celebrate difference and believe this makes us stronger. Mediabrands and Kinesso are equal opportunity employers and committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law.
Please reach out to our Talent Inclusion Specialist Jess at Jess.Richardson@mbww.com if you would like to have a confidential conversation regarding any adjustments that would ensure our recruitment process is accessible for you. Please note requesting a reasonable adjustment will not affect your application.
Über uns
All good agencies need good people. We’ve got more than 200 of them.
We come from around the world, come from a many different backgrounds and speak many languages (more than 20 between us) and we’re backed up by 54,000 like-minded colleagues around the world in the Interpublic Group.
But we all share in one thing – a passion for what we do and doing it together.
It means that we can tackle challenges together, collaborate together and deliver solutions together. It means that we stick together to challenge convention, doing the right thing on issues such as diversity, mental health and supporting our people. It means that we help each other to be the best that we can be.
That makes us a better agency and means that our clients get the best from us.