Agentur: Stickyeyes
Funktion: Planning
Standort: Leeds, United Kingdom
Job Ref#: 15344
Beschreibung und Anforderungen
Zusammenfassung der Position
This is a great role for you if you enjoy working in a fast-paced environment, getting involved in multiple projects, with multiple stakeholders and are obsessed with efficiency.
We are looking for an ABM / COSY specialist who has a track record of creating, delivering and implementing impactful ABM / COSY programs to profile, drive awareness, build solid relationships and create qualified pipelines for clients. Seeking an innovative and strategic problem solver with a passion and enthusiasm for the marketing field and with knowledge of how to approach ABM / COSY from 1:1 and 1:few to scale 1:many programs. Ideally, you understand how ABM / COSY fits into a wider marketing ecosystem and have the requisite experience to help bring highly targeted, consistent and integrated programs alive across all levels of the business.
Along the way, you’ll see tremendous growth in the team, its client base, and your personal career, as you develop a deep - and marketable - understanding of our service area. As a team, Demand Generation covers a wide range of craft skills including but not limited to Content Syndication, Lead generation, Marketing Automation, Email Marketing, and Social and Technical Implementations.
Schlüsselverantwortlichkeiten
- Help plan, execute, optimise and manage ABM / COSY campaigns by using data and insights to craft strategy and align stakeholders.
- Regular client and external supplier interaction and relationship building.
- Prepare campaign-level reporting, document and present learnings, findings and insights.
- Collaborate with your colleagues across Technical, CRM and Design craft streams to ensure cohesion.
- Ensure campaigns are executed according to the brief and in a timely manner.
- Working closely with the Demand Generation ABM / COSY Manager to share knowledge and support client growth.
- Working closely with and supporting junior team members to share knowledge and allow delegation of certain tasks.
Gewünschte Fähigkeiten und Erfahrungen
- Proven experience in digital marketing in a B2B environment.
- Channel experience within Paid Social: LinkedIn, Facebook, Email Marketing & Content syndication.
- Proven experience managing ABM / COSY programs using marketing automation/CRM and attribution platforms like Marketo and Salesforce, among others.
- Demonstrated track record in creating & managing high-impact, results-driven, multi-channel ABM / COSY campaigns by using data and insights to craft strategy and align stakeholders.
- Exceptional ability to work cross-functionally and build deep relationships with core stakeholders and team members.
- Experience building and launching sales tools like ROI calculators, sales playbooks, messaging docs, customer case studies, etc.
- Excellent verbal and written communication, effective time and project management skills, meticulous attention to detail with the ability to troubleshoot & have a problem-solver, people-first attitude, and a positive can-do mindset.
- Understanding of industry-leading ABM / COSY processes and capabilities.
- Driven by brilliant execution and a proven track record of implementing best-in-class marketing.
- Metric first focussed approach to campaign development.
Soft Skills
- Ability to partner and influence stakeholders from all levels across the business.
- Curious, ambitious, and able to manage multiple tasks simultaneously.
- Tech and data savvy: knowledge of CRM tools and digital channels.
- Experience working with marketing automation tools (ideally Eloqua, Hive9, Tableau and Salesforce) to execute, measure and optimise integrated demand generation campaigns.
- Strong analytical mindset demonstrating successful marketing results and experience in measuring marketing attribution.
- Industry knowledge.
Beschäftigungstransparenz
At Mediabrands and Kinesso, we celebrate difference and believe this makes us stronger. Mediabrands and Kinesso are equal opportunity employers and committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law.
Please reach out to our Talent Inclusion Specialist Jess at Jess.Richardson@mbww.com if you would like to have a confidential conversation regarding any adjustments that would ensure our recruitment process is accessible for you. Please note requesting a reasonable adjustment will not affect your application.
Über uns
All good agencies need good people. We’ve got more than 200 of them.
We come from around the world, come from a many different backgrounds and speak many languages (more than 20 between us) and we’re backed up by 54,000 like-minded colleagues around the world in the Interpublic Group.
But we all share in one thing – a passion for what we do and doing it together.
It means that we can tackle challenges together, collaborate together and deliver solutions together. It means that we stick together to challenge convention, doing the right thing on issues such as diversity, mental health and supporting our people. It means that we help each other to be the best that we can be.
That makes us a better agency and means that our clients get the best from us.