Allgemeine Informationen

Agency: Initiative

Function: Technology

Location: London, United Kingdom

Job Ref#: 15034

Beschreibung und Anforderungen

Position Summary

The Programme Director has primary responsibility for proactive leadership of core global projects within IJ and LEGO marketing transformation journey: building and driving their roadmaps, managing senior internal and client stakeholders, and ensuring end-to-end delivery. 

In the first year, your role will be split between The LEGO Group’s OESP (Owned Earned, Shared, Paid) and BDLR (Building Direct and Lasting Relationships) marketing transformation programmes, as well as consulting on ad hoc projects that require cross-craft or cross-agency collaboration.  

We anticipate 70% of your time to be spent on running / owning projects, and 30% - on orchestrating other power projects, incl. leading internal and external comms, and representing IJ in LEGO forums. 

Key Responsibilities

  • You will develop a deep understanding of the client’s business, their needs, expectations, and requirements and lead the team in determining the best approach, deliverables, and tools to use. 
  • You will be the organizing force to ensure everything runs smoothly, end to end from scoping to reporting on results of key programmes. 
  • You will ensure that new challenges and requirements from the client are fully understood by the team, prioritized, and operationalized correctly and you will participate in solution development as the engagement evolves. 
  • Ensure consistent application and roll out of strategies across regions & local markets, as well as creating a feedback loop to share learnings. 
  • Track and manage progress with senior client and agency stakeholders, becoming a trusted adviser to the LEGO global clients and be regularly relied upon for your expertise and viewpoints 
  • Ensure both agency and clients are adhering to the agreed ways of working process, and manage relationships with LEGO partner agencies to ensure roles and responsibilities are followed. 

Desired Skills & Experience

  • We’re looking for a media/marketing generalist, who is able to lead cross-craft projects and form / delvier a POV  
  • Excellent analytical and problem-solving capabilities 
  • Strong communication skills – being able to communicate effectively with senior clients as well as agency teams  
  • Team player who is skilled in navigating a matrixed organization and aligning diverse stakeholder interests (managing your peers and up) 
  • Self-starter/entrepreneurial spirit/ motivator - Good at owning, structuring, and driving multiple parallel project assignments that routinely require independent judgement, trade-offs or prioritization 
  • Proactive and seeking out building relationships, able to connect with new and varied disciplines quickly  
  • Exceptional project management skills – exhibit strong follow-through and accountability, high attention to detail 
  • Interest to learn and represent multiple projects outside of your main area of expertise 
  • Positive and solution-oriented (glass half full) outlook 

Employment Transparency

At Mediabrands and Kinesso, we celebrate difference and believe this makes us stronger. Mediabrands and Kinesso are equal opportunity employers and committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law.
Please reach out to our Talent Inclusion Specialist Jess at if you would like to have a confidential conversation regarding any adjustments that would ensure our recruitment process is accessible for you. Please note requesting a reasonable adjustment will not affect your application.

Über uns

Initiative is different to other media agencies.
We are not trapped by a legacy structure primarily centered on paid advertising. Instead, we are liberated by a new world structure designed to deliver highly differentiated and highly effective communications strategies for our clients.
We are the world’s fastest growing media agency built upon the strongest strategic capability of any agency in the market. Core to this strategic proposition is the belief that the faster a brand can move through culture the more relevant it can become.
We call this Cultural Velocity ™.
Our process is designed to create ideas that move through culture through unique insight, market leading analytics and strategic media brilliance.
Our new world model is comprised of “craft centers” – Client Advice and Management, Strategy, Communications Design, Partnership and Culture, Insights & Analytics.