Allgemeine Informationen

Agency: Initiative

Job Function: Planning

Location: Toronto, Canada

Job Ref#: 12250

Beschreibung und Anforderungen

Position Summary

The role of a Media Planning Supervisor is to manage our media planning product through preparing and presenting media plans, proposals, and analysis. The Media Planning Supervisor is also responsible for training and mentoring junior employees. This role requires you to work as part of an integrated media planning team to ensure the product is grounded in insights and experience, resulting in flawless media executions.

Key Responsibilities

  • Lead the preparation, writing and presentation of integrated media plans, proposals and analysis that satisfy client objectives and go beyond the brief. 
  • Confidently and effectively communicate with the leadership team to address needs of the account (e.g. ensure campaigns launch according to plan, address questions quickly with appropriate client communication, flag concerns, etc.). 
  • Proactively prepare and present evaluations of media opportunities, media trends and issues of interest to clients. 
  • Ensure that all media plans adhere to the agency's values, philosophies and processes. 
  • Maintain the media plan and regularly evaluate the campaign performance. 
  • Effectively manage ongoing client expectations in regards to work back schedule, and deadlines. 
  • Build and maintain strong client relationships and respectful partner relationships. 
  • Oversee the administration and maintenance of the buy. 
  • Oversee team members in preparing and maintaining accurate and client finance reports and budget control reporting (BCRs). 
  • Provide ongoing actionable feedback and training to direct reports in order to ensure performance and development goals are achieved. 
  • Proactively contribute to and/or prepare media POVs. 
  • Contribute to the improvement of overall product and image and making recommendations where appropriate.

Desired Skills & Experience

  • Post-Secondary education or equivalent professional experience – University/College degree in advertising/marketing preferred. 
  • Minimum of four (4) years’ experience in integrated media planning. 
  • Ability to develop positive on-going business relationships with a focus on client service. 
  • Ability to build strong internal relationships and partnerships. 
  • Demonstrated ability to effectively apply knowledge and insights gained from research resources to media planning. 
  • Strong presentation skills. Proactive approach to problem solving, supporting the team, self-development, etc. 
  • Proficiency with media research tools (e.g. Clear Decisions, Vividata, Neilson), and media tools (e.g. Prisma). 
  • Strong learning agility, with a passion for continuous development. Excellent communication skills (both written and verbal). 
  • Highly developed organizational skills with a strong attention to detail and accuracy. 
  • Ability to work well and multi-task. 
  • Ability to work collaboratively as well as independently. 
  • Ability to develop and foster relationships with media partners. 
  • Proficient in Microsoft Office Suite (Word, Excel and PowerPoint).

What do we prioritize at Mediabrands & Kinesso Canada? Putting People First.

🌱 Investing in Your Career Growth: 42% of staff across Canada were promoted last year. With a network of agencies in Canada and over 130 offices worldwide, we support your professional goals locally and globally. #likeaboss

😎 Promoting Flexible Working: A hybrid workweek that works for you! Prefer to work from another country? We have the opportunity to work from anywhere in the world for 6 weeks each year. #youdoyou

❤️ Prioritizing Your Wellbeing: We start with a minimum of 37 paid days off including vacation and monthly wellness days. We also have 4-day long weekends year-round, meeting-free Friday afternoons, half-day summer Fridays, competitive benefits, RRSP matching, and more. Mental health training is provided for everyone and we have certified Mental Health First Aiders on staff to offer support. #selfcarematters

🙏 Building a Community Where Everyone Belongs: Leading the industry in our efforts to increase representation, celebrate uniqueness, and build community, we always look for new ways to foster a sense of belonging through our culture, our partnerships and our work. #youbelong

🎨 Embracing Challenging Projects: We offer opportunities to be involved with memorable, collaborative and engaging media campaigns for internationally recognized brands. Our work is reflective of the passion, agility, curiosity and drive of individuals across Mediabrands and Kinesso. #winningtogether

Über uns

Initiative is different to other media agencies.

We are not trapped by a legacy structure primarily centered on paid advertising. Instead, we are liberated by a new world structure designed to deliver highly differentiated and highly effective communications strategies for our clients.

We’re not the biggest agency in town. So rather than outsize our competitors we must outsmart them. That’s why we’ve built the strongest strategic capability of any agency in the market. Core to this strategic capability is an obsession with culture and how brands can pivot from brand advertising (which is forgettable) to cultural branding (which is memorable).

Our new world model is comprised of four central “craft centers” – Client Advice and Management, Strategy, Communications Design and Partnerships.


Initiative respects that everyone has something unique to contribute to the agency.

We are a bunch of eclectic and brilliant misfits with diverse backgrounds that represent the unique fabric of consumers and culture.

We want you to be yourself. We want to hear your opinions. We want to see your passion and energy.

If you disagree with something you see or hear then speak up. We will never punish or penalize you for bringing something important to our attention.

If you believe you can improve something in the agency then speak up. We will always listen to your ideas and suggestions.

We will not tolerate harassment, bullying or corporate politics. We will not tolerate discrimination of any kind. We expect you to be responsible on social media and remember that you represent the agency and should not bring us into disrepute.

We are committed to your learning and development. The agency will organize regular training to enhance and accelerate your career – we expect you to prioritize training and actively participate.

We strive for world-class work on every client, every time.

We believe that good enough is not good enough.