General information

Agency: Matterkind

Job Function: Addressable Strategy

Location: London, United Kingdom

Job Ref#: 14094

Description & Requirements

Position Summary
Your role will be to support the Matterkind Client Services team in the account management of addressable display, mobile, video, audio and OOH campaigns across Matterkind clients.
Key Responsibilities
General Responsibilities:
  • Operate as key client (internal and external) point of contact for day-to-day client service:  client account management, conduit between client and operations & finance, selling of services, tactical campaign design, analysis, reporting and related campaign duties.
  • Combine media market & technical knowledge, data analysis and client feedback to configure, operate and optimize complex campaigns to meet client objectives.
  • Become an expert in the use and best practices for multiple Demand Side Platforms, offering insights on how to improve campaign effectiveness through deep use of each platforms functionality, although in-console campaign management is not a part of this role.
  • Develop in-depth knowledge of the digital media industry and media market dynamics.
  • Develop relationships with the campaign engineering team.
  • Consult with clients and agency planning teams regarding development and alignment of campaign parameters to sell in and develop Cadreon services.
  • Deliver insight into delivery and performance implications of campaign constraints.
  • Design media and audience strategies and tactics to maximize economic outcomes within campaign limits.
  • Ensure ops team are managing all tactical media plan requirements and are correctly implemented in DSP consoles.
  • Assist in delivery of reports to track, measure, and analyze all campaign activities and drive resolution of delivery and performance issues.
  • Liaise with clients and agency teams on campaign performance and reporting.
Desired Skills & Experience
  • Experience in digital media account management with blue-chip advertising clients with a leading online advertising agency, network, advertising exchange or optimization firm.
  • Excellent verbal and written communication skills, ideally comfortable in a consultative, client-facing environment.
  • Excellent quantitative and analytical skills with the ability to draw conclusions based on data.
  • Fundamental knowledge of ad targeting methodologies.
  • Good understanding of ad networks, ad exchanges, DSPs and/or auction marketplaces.
  • Experience with statistics and related analysis methodologies.
  • Ability to investigate, analyze & solve problems, and clearly communicate results.
  • MS Office fluency, including Excel pivot tables & chart making.  
  • Desire to work in an entrepreneurial atmosphere and be a self-starter.
  • Eagerness to get hands-on to figure out how things work.
  • Handle multiple projects in a fast-paced environment with the ability to learn and apply new concepts and tools quickly.
  • Ability to work collaboratively as part of a cross-functional team.
Employment Transparency
At Mediabrands and Kinesso, we celebrate difference and believe this makes us stronger. Mediabrands and Kinesso are equal opportunity employers and committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law.
 
Please reach out to our Talent Inclusion Specialist Jess at Jess.Richardson@mbww.com if you would like to have a confidential conversation regarding any adjustments that would ensure our recruitment process is accessible for you. Please note requesting a reasonable adjustment will not affect your application.

About Us

At Kinesso, we believe in the power of connection – connected data, connected identity, and connected ecosystems. In a marketing and advertising world held back by disconnections, we build open and flexible solutions that play well with others and solve real marketing problems for brands and agencies. We do it with our market-leading identity and patented technologies, creating solutions that are responsible to people and that perform for brands. Matterkind is the company within Kinesso focused on activating addressable marketing. Matterkind’s approach is to put the audience at the forefront of everything we do, creating marketing that is relevant for people while still delivering results for brands. This is something Matterkind calls conscious marketing, and we believe it should be the only kind of marketing. We also believe you can be conscious and kind while delivering outcomes, which is why we create intentional, high-performance marketing that delivers guaranteed outcomes and results without risk.