Agency: Matterkind
Job Function: Investment
Location: Sydney, Australia
Job Ref#: 12939
Description & Requirements
Position Summary
Lead the Trading Activation of addressable marketing strategies via a team through market understanding, solution development skills, technical DSP/DMP/CDP expertise, and the communication of Matterkind recommendations through trusted agency & client relationships to meet client media objectives.
The Trading Manager ensures all pacing and performance goals are met across all Addressable campaigns. They are also responsible for the training, mentorship, and delegation of tasks to their direct reports, and are expected to be leaders in strategic thinking and optimization tactics. Ability to compare/contrast ad tech partners and recommend the best tools for a particular campaign are key.
As Trading Manager you work directly with the Addressable Trading Director and Head of Client Advisory to provide Trading expertise to key clients, whilst supporting the development of the Trading team.
Key Responsibilities
Partnership
- Develop and nurture strong relationships with Agency team and direct clients to become a trusted source of Trading knowledge, owning the Trading relationship of a client portfolio.
- Manage relationships with AdTech vendors and media partners to remain at the forefront of industry changes, uncover benefits and opportunities for clients to deliver business outcomes.
- Collaborate with the Client Advisory team to extract optimal campaign performance and fulfill client objectives. Assist CA in brief responses and attend meetings as required.
Product
- Provide insights to your Client Services and/or Agency Teams to assist with the overall digital strategy of future campaigns, including creation of Post campaign reports.
- Work with your Programmatic & Ad Ops Lead and the Digital Technology Manager to drive a culture of technology testing within your team.
- Lead campaign Build, QA and Optimization strategy for client campaigns within the relevant partner platforms (e.g DV360, Amobee, TTD etc.)
- Responsible for pacing and performance across your client campaigns.
- Collaborate with Client Advisory & Product teams to initiate bespoke projects based on brand requirements, supporting digital acceleration and transformation.
Profile
- Provide agency partners with thought leadership and education via curation of case studies for internal knowledge share.
- Present relevant topics to the wider business to promote MTK solutions/results and share knowledge.
- Participation in industry events for Matterkind representation and individual network growth.
Performance
- Identify Trading team knowledge gaps with Associate and Executives to familiarize with Matterkind solutions.
- Lead campaign KPI fulfilment on behalf of team portfolio. Collaborate with Client Advisory team to extract optimal campaign performance, fulfill client objectives and hero campaign results through an insights led approach.
- Assist in implementing processes to drive efficiencies within your team, identifying to continue to grow the teams’ abilities and knowledge.
- Identify digital growth opportunities for clients via channel diversification
People
- Mentor, train and coach Client Advisory Associate (hybrid coordinator) and Trading Executives through an on-boarding and development framework.
- Provide daily direction to direct reports via task management and prioritization in line with agency requests and client SLA’s.
- Accountable for fostering culture within the team
Desired Skills & Experience
- You thrive in fast-paced, dynamic environments; you are the type who embraces change and evolution.
- You take pride in solving complex problems – in fact – you seek them out.
- You embody our values and will positively influence these values within others.
Salary range between $90,000 and $95,000 including superannuation.
About Us
At Kinesso, we believe in the power of connection – connected data, connected identity, and connected ecosystems. In a marketing and advertising world held back by disconnections, we build open and flexible solutions that play well with others and solve real marketing problems for brands and agencies. We do it with our market-leading identity and patented technologies, creating solutions that are responsible to people and that perform for brands. Matterkind is the company within Kinesso focused on activating addressable marketing. Matterkind’s approach is to put the audience at the forefront of everything we do, creating marketing that is relevant for people while still delivering results for brands. This is something Matterkind calls conscious marketing, and we believe it should be the only kind of marketing. We also believe you can be conscious and kind while delivering outcomes, which is why we create intentional, high-performance marketing that delivers guaranteed outcomes and results without risk.