General information

Agency: Matterkind

Job Function: Addressable Strategy

Location: Los Angeles, United States

Job Ref#: 6158

Description & Requirements

Position Summary

We are strategic partners invested in shared outcomes who create lifetime customer value across addressable media. Responsible for delivering and developing successful media programs through addressable planning and total path optimization across all addressable channels. Provides guidance on audience strategies, optimization approach, and campaign architecture and serve as a key lead in the expansion of relationships and/or revenue opportunities with marketers. Develops and provides key reports on all aspects of reporting necessary to deliver performance on a campaign.

  • Has accountability for the performance, development and results of a small client account or across multiple accounts; leads account decisions, budget spending, and staffing
  • Tactically manages a small group of managers and/or professional employees; has responsibility for performance, development and coaching of direct team
  • Adapts account plans and priorities to address resource and operational challenges
  • Decisions and problem solving are guided by policies, procedures and account plan
  • Provides technical guidance to employees, colleagues and/or clients
  • Collaborates with partners/colleagues across functions and/or centers of excellence
Key Responsibilities
  • Builds relationships with mid to senior level stakeholders at clients; builds capabilities and serves as customer relationship manager 
  • Approves vendor selections and scopes; oversees the team meeting with vendors; brings own expertise to vendor selection
  • Partner with the Campaign Manager to ensure relevant strategies are implemented and ensure campaigns are meeting/exceeding client goals
  • Leads design of reporting dashboards and develops presentations to ensure results are clearly communicated. Owns accuracy of all reporting
  • Develops long-term solutions for clients including custom data management solutions and data solutions
Desired Skills & Experience
  • Anticipates, recognizes and clearly defines problems using various techniques to systematically analyze, weigh alternatives and propose solutions (Advanced) 
  • Managing existing business relationships, partnerships, and alliances internally and externally (Advanced)
  • Seeking and curating new business relationships and/or solutions; developing solutions using new or existing processes; and building team leadership qualities and soft skills needed to manage up/down/laterally (e.g., ability to navigate and be effective with multiple personalities) (Intermediate) 
  • Assesses and ranks issues and tasks in order of importance for taking action (Advanced) 
  • Knowledge of technology or measurement ad tech solutions, including platforms (Intermediate/Advanced) 
  • Data Analysis: (Intermediate) 
  • Collaboration: (Intermediate/Advanced) 
  • Project / Account Management (Advanced)
  • Communication: (Advanced)
Employment Transparency
It is the policy of Kinesso, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law. 

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. 

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.  

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Kinesso, please email accommodation@mbww.com

About Us

Matterkind connects people to what matters — connecting brands to the right audiences, and people to the right content. We offer brands a strategic partner in creating lifetime customer value across addressable activation. In a fragmented media landscape, Matterkind leverages best-in-class technology to deliver comprehensive and optimal addressable solutions. Our proprietary data and tradecraft, combined with an audience-first approach, enables us to drive better business outcomes on behalf of agency partners and clients. Matterkind operates in over 70 markets worldwide. Learn more at www.weareMatterkind.com.