General information

Agency: Matterkind

Job Function: Addressable Strategy

Location: London, United Kingdom

Job Ref#: 6753

Description & Requirements

Position Summary
We’re seeking an Associate Director to support the Matterkind client services team in the account management of programmatic display, mobile, audio, OOH, and video campaigns across Matterkind clients.
Key Responsibilities
  • Oversee the execution of programmatic campaigns for IPG clients to ensure the highest standards, in line with our objectives and budgets using leading DSPs.
  • Build strategic optimisation and testing framework to deliver outstanding results.
  • Test new technologies, data, and betas to deliver innovation.
  • Create and monitor programmatic campaigns (KPIs, bid strategies, targeting, and budget). Campaign management within DSPs is not part of the role.
  • Evaluate new opportunities for programmatic media buying for IPG clients.
  • Consult with clients and IPG agency planning teams regarding development and alignment of campaign parameters to sell in and develop Matterkind services.
  • Develop a relationship with the Matterkind campaign engineering team.
  • Combine media market & technical knowledge, data analysis and client feedback to configure operate and optimize complex campaigns to meet client’s objectives.
  • Become an expert in the use and best practices for multiple Demand Side Platforms, offering insights on how to improve campaign effectiveness through deep use of each platform's functionality, although in-console campaign management is not a part of this role.
  • Develop in-depth knowledge of the digital media industry and media market dynamics.
  • Deliver insight into delivery and performance implications of campaign constraints.
  • Design media and audience strategies and tactics to maximize economic outcomes within campaign limits.
  • Define campaign architecture for optimum tactical execution in DSPs.
  • Ensure ops team are managing all tactical media plan requirements and are correctly implemented in DSP consoles.
  • Assist in the delivery of reports to track, measure, and analyze all campaign activities and drive resolution of delivery and performance issues.
  • Liaise with agency teams on campaign performance and reporting.
Desired Skills & Experience
  • Experience in digital media account management with blue chip advertising clients with a leading online advertising agency, network, advertising exchange or optimization firm.
  • Excellent verbal and written communication skills, ideally comfortable in a consultative, client-facing environment.
  • Excellent quantitative and analytical skills with the ability to draw conclusions based on data.
  • Fundamental knowledge of ad targeting methodologies.
  • Good understanding of ad networks, ad exchanges, DSPs and/or auction marketplaces.
  • Experience with statistics and related analysis methodologies.
  • Ability to investigate, analyze & solve problems, and communicate results.
  • MS Office fluency, including Excel pivot tables & chart making. Experience with MS Access, VBA/Excel Macros is a strong plus.
  • Desire to work in an entrepreneurial atmosphere and be a self-starter.
  • Eagerness to get hands-on to figure out how things work.
  • Handle multiple projects in a fast-paced environment with the ability to learn and apply new concepts and tools quickly.
  • Ability to work collaboratively as part of a cross-functional team.

About Us

Matterkind connects people to what matters — connecting brands to the right audiences, and people to the right content. We offer brands a strategic partner in creating lifetime customer value across addressable activation. In a fragmented media landscape, Matterkind leverages best-in-class technology to deliver comprehensive and optimal addressable solutions. Our proprietary data and tradecraft, combined with an audience-first approach, enables us to drive better business outcomes on behalf of agency partners and clients. Matterkind operates in over 70 markets worldwide. Learn more at www.weareMatterkind.com.