General information

Agency: Matterkind

Job Function: Technology

Location: Amsterdam, Netherlands

Job Ref#: 13233

Description & Requirements

Position Summary

NIKE Inc. is the world's leading designer, marketer, and distributor of authentic athletic footwear, apparel, equipment, and accessories.  


Founded by Bill Bowerman and Phil Knight in 1972, Nike has grown over the last 50 years into one of the most valuable, most loved and most emulated brands in the world, singular in its ability to create cultural conversation within the world of sports and fashion and far beyond.  


Nike's mission is to bring inspiration and innovation to every athlete* in the world; a mission expressed every day through product design, digital and physical retail consumer experiences, and brand communications.  


Initiative is Nike's and Jordan brands newly-appointed media agency of record for EMEA, responsible for strategy, integrated media planning and activation, measurement, and data & technology services across 34 countries.  Matterkind partners with Initiative to create best in class solutions for Nike. 


Partnering with Nike is an extraordinary opportunity requiring extraordinary talent. Our vision is to build the best integrated team connecting brand and performance to deliver best in class outcomes. The Nike Initiative EMEA team will be a highly diverse team, attracting the sharpest emerging and established media experts across all disciplines in the industry. With the chance to grow and do great work people all over the region will see, admire, and respond to.  


*If you have a body, you are an athlete. 

Key Responsibilities
As Associate Director, Marketplace Development you will:
  • Oversee the Marketplace initiatives and solutions across EMEA.
  • Coordinate across EMEA markets and liaise with the global Marketplace team on Marketplace initiatives.
  • Design regional partnership strategies and lead the development of trading relationships to support growth and innovation -- including media, technology and data providers.
  • Oversee ongoing partner relationships -- including the identification of growth opportunities and market-leading innovation initiatives.
  • Scale marketplace capabilities with market-specific needs in mind.
  • Develop Marketplace best practices for the region to enable continued and long-term growth in EMEA.
  • Test new technologies, data, and betas to deliver innovation.
  • Evaluate new opportunities for programmatic media buying for IPG clients.
  • Develop the relationship with the Matterkind campaign engineering team.
  • Combine media market & technical knowledge, data analysis and client feedback to configure, operate and optimize complex campaigns to meet client's objectives.
  • Develop in-depth knowledge of the digital media industry and media market dynamics.
  • Liaise with agency teams on campaign performance and reporting.
Desired Skills & Experience
  • Experience in digital media account management with blue chip advertising clients with a leading online advertising agency, network, advertising exchange or optimization firm.
  • Excellent verbal and written communication skills, ideally comfortable in a consultative, client-facing environment.
  • Excellent quantitative and analytical skills with the ability to draw conclusions based on data.
  • Fundamental knowledge of ad targeting methodologies.
  • Capable of building consensus among stakeholders and their constituents at all levels.
  • Good understanding of ad networks, ad exchanges, DSPs and/or auction marketplaces.
  • Experience with analyzing large data sets and delivering actionable insights.
  • Ability to investigate, analyze & solve problems, and clearly communicate results.
  • Desire to work in an entrepreneurial atmosphere and be a self-starter.
  • Eagerness to get hands-on to figure out how things work.
  • Deep understanding of the EMEA market digital media ecosystem.
  • Experience working with Media Strategy and Investment teams.
  • Adtech and martech experience.
  • Ability to handle multiple projects in a fast-paced environment with the ability to learn and apply new concepts and tools quickly.

About Us

Matterkind connects people to what matters — connecting brands to the right audiences, and people to the right content. We offer brands a strategic partner in creating lifetime customer value across addressable activation. In a fragmented media landscape, Matterkind leverages best-in-class technology to deliver comprehensive and optimal addressable solutions. Our proprietary data and tradecraft, combined with an audience-first approach, enables us to drive better business outcomes on behalf of agency partners and clients. Matterkind operates in over 70 markets worldwide. Learn more at

At Mediabrands and Kinesso, we celebrate difference and believe this makes us stronger. Mediabrands and Kinesso are equal opportunity employers and committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law.

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