General information

Agency: Matterkind

Job Function: Paid Search

Location: Birmingham, United States

Job Ref#: 11571

Description & Requirements

Position Summary
Who you are: 
You will serve as the primary day-to-day client contact on a specific piece(s) of business. This role involves deep client vertical knowledge which leads to managing the account, developing and executing innovative search media plans that address the client’s strategic objectives. You will also be responsible for the development of strong paid search teams leading the execution of world-class search programs.
Key Responsibilities
  • Key participant in strategic search planning and execution
  • Develops a deep understanding of the client business and the role the search program plays in meeting business goals.
  • Ensures search and social best practices are applied across the account and platforms/engines.
  • Accountable for campaign performance and meeting client goals.
  • Demonstrates ability to present and sell strategies/plans through to the client.
  • Ability to provide thought leadership in an evolving Search & Social landscape.
  • Identifies additional opportunities and partners with VP/SVP to up-sell and cross-sell to the client.
  • Relationship liaison between the client, the partner agency and the search & social practice.
  • Develops client / partner agency presentations alongside the VP/SVP and contributes to enterprise level strategy.
  • Works to improve productivity with a consistent focus on operational excellence.
  • Supports external Business Development and Marketing initiatives such as sales pitches, case studies, etc.
  • Accountable for setting expectations, providing feedback, and developing the team.
  • Cascades agency updates to keep their team informed.
  • Partners with team on test and learn opportunities for the channel.
  • Ensures team has received all tools and training to excel in their roles. This includes but is not limited to our own training and MSFT Excel.
Desired Skills & Experience
Education:
  • Bachelor's degree or related work experience
Work Experience:
  • 7+ years of experience in media/search agency, advertising agency, or similar media environment. Experience in a previous SEM role is required. Social experience is a plus.
Skills:
  • Ability to judge and quantify results of media efforts placed on behalf of our clients (i.e., understand/describe impact of results, compare actual results to needs of client) and the ability to translate this data into a story.
  • Working knowledge of online performance tracking and measurement tools.
  • Proven ability to represent company philosophies and expertise to external parties; including clients and partner agencies.
  • Continued enthusiasm towards the medium and the desire to constantly educate one’s self on the latest information.
  • Experience in growing, managing, and inspiring internal search teams; strong leadership and administrative skills. Fosters an environment that enables action.
  • Strong interpersonal skills including clear communication skills
  • Solid organizational skills, attention to detail, and accuracy when working with numbers.
  • Proficient in Google Ads, Bing Ads and third party bidding platforms.
  • Proficient in Social platforms (Facebook/Instagram, Pinterest, Snapchat, Twitter, Tiktok).
  • Proficient in Microsoft Office.
  • Knowledge of project management platforms a plus.
Why join us: You’ll work hard, grow and recharge. Our diverse business offers various opportunities to grow your career across Paid Search, Paid Social, SEO, eCommerce, and Strategy, amongst others. We provide tools to support your career ambitions that include mentorship programs, learning modules and professional skills trainings. You’ll have the opportunity to drive social impact with our Diversity, Equity, and Inclusion Council to create meaningful change in our communities.
 
In addition to working with some of the world’s most dynamic and recognized brands, you will enjoy incredible benefits such as unlimited time off, multiple health/wellness days, extra-long holiday weekends, various perks, discounts, and benefits provided by our clients and an incredible office culture.
 
Join us and find your passion within customer flow!
Employment Transparency
It is the policy of Kinesso, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law. 

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. 

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.  

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Kinesso, please email accommodation@mbww.com

About Us

Matterkind connects people to what matters — connecting brands to the right audiences, and people to the right content. We offer brands a strategic partner in creating lifetime customer value across addressable activation. In a fragmented media landscape, Matterkind leverages best-in-class technology to deliver comprehensive and optimal addressable solutions. Our proprietary data and tradecraft, combined with an audience-first approach, enables us to drive better business outcomes on behalf of agency partners and clients. Matterkind operates in over 70 markets worldwide. Learn more at www.weareMatterkind.com.

For the ongoing safety and well-being of our employees, their families, and our clients, Kinesso will be requiring all U.S. employees to be fully vaccinated against COVID-19 or have a pre-approved vaccination. This means having had one dose of the Johnson & Johnson vaccine or two doses of the Pfizer or Moderna vaccines, followed by a two-week waiting period. To apply for an accomodation, please email accommodation@mbww.com.