General information

Agency: Matterkind

Job Function: Addressable Strategy

Location: Milano, Italy

Job Ref#: 10793

Description & Requirements

Position Summary

The role of Addressable Specialist is to support the client services team with the day-to-day account management across multiple international Brands. The role of the Addressable Specialist is to improve the performance of our client’s business through the smart application of data, analytics and technology across programmatic media for campaigns running across the World.

The Addressable Specialist is involved in all stages of a campaign lifecycle, from pre-campaign planning, implementation and testing, to optimization, recommendations and post campaign analysis.



Key Responsibilities

  • Develop in-depth knowledge of the digital media ecosystem
  • Become a specialist in Matterkind offering
  • Build a strong understanding of Matterkind partners across tech, data and inventory
  • Support the client service team in the processing of new campaigns
  • Create, lunch and maintain programmatic campaign across multiple DSPs
  • Analyze campaign performance and make recommendations for optimization


Desired Skills & Experience

  • Excellent quantitative and analytical skills
  • The ability to work on data and draw conclusions
  • Strong organization and multi-tasking skills are key
  • A person who is eager to learn and ask questions
  • The ability to learn and apply new concepts and tools quickly
  • Excellent verbal and written communication skills
  • Ability to work collaboratively as part of a cross-functional team
  • Good verbal and written English communication skills

Languages

  • Italian: mother tongue or Fluent
  • English: good command written and spoken


About Us

At Kinesso, we believe in the power of connection – connected data, connected identity, and connected ecosystems. In a marketing and advertising world held back by disconnections, we build open and flexible solutions that play well with others and solve real marketing problems for brands and agencies. We do it with our market-leading identity and patented technologies, creating solutions that are responsible to people and that perform for brands. Matterkind is the company within Kinesso focused on activating addressable marketing. Matterkind’s approach is to put the audience at the forefront of everything we do, creating marketing that is relevant for people while still delivering results for brands. This is something Matterkind calls conscious marketing, and we believe it should be the only kind of marketing. We also believe you can be conscious and kind while delivering outcomes, which is why we create intentional, high-performance marketing that delivers guaranteed outcomes and results without risk.