General information

Agency: Matterkind

Job Function: Addressable Strategy

Location: Toronto, Canada

Job Ref#: 13513

Description & Requirements

Position Summary

The Associate, Addressable Activation is responsible for campaign set up, optimization and reporting. Their goal is to improve the quality and performance of our campaigns.

Key Responsibilities
  • Ensure effective set up of campaigns and tactics in various Demand Side Platforms (DSPs) including Display & Video 360, The Trade Desk, Amazon, Verizon, etc.
  • Ensure creative in display, video, mobile, rich media, etc., is uploaded and assigned.
  • Run and optimize campaigns with various goals/KPIs and ability to recommend DSPs based on historical performance against each KPI (e.g. CTR, CPM, CPA, viewability, CPC, on Target %)
  • Ensure campaign set up checklist for is adhered to and provide final sign-off/approval of campaign set up QA.
  • Implement applicable Brand Safety measures to a campaign (e.g. MOAT, IAS, OpenSlate, Nielsen DAR, etc.)
  • Generate DSP conversion and remarketing pixels.
  • Generate campaign performance, delivery and site level reports from DSPs.
  • Review and flag any potential challenges (e.g. low viewability placements, non-brand safe sites, etc.) or opportunities (e.g. high performing placements with low eCPMs) and create site lists based on reports.
  • Resolve errors in a timely manner (e.g. adjust naming conventions/flight dates to match the data in the DSP).
  • Troubleshoot tagging issues for clients (e.g. tracking/conversion pixels, 3rd party verification, creative, etc.).
  • Build campaign dashboards within the reporting workspace and draw meaningful insights that correlate to industry benchmarks and brand KPIs.
  • Escalate issues to senior operations lead(s) in a timely manner.
  • Address challenging questions about campaign performance.
  • Recommend testing alternative platforms or media partners for specific campaign KPIs.

Desired Skills & Experience
  • Post-secondary education - University graduate and/or advertising/marketing College degree preferred.
  • Minimum of one (1) year of experience in programmatic, digital display, search, trafficking, ad operations or site analytics optimization.
  •  Knowledge of Datorama workspaces and formulas
  • Experience optimizing campaigns (e.g. display campaigns, SEM, trafficking, etc.)
  • Familiarity with ad serving and campaign management tools (e.g. Google Campaign Manager, Google Analytics, Google Ads, etc.).
  • Basic understanding of tagging for analytics.
  • Fundamental knowledge of online media metrics and analysis.
  • Strong learning agility, with a passion for continuous development.
  • Excellent communication skills (both written and verbal).
  • Highly developed organizational skills with a strong attention to detail and accuracy.
  • Ability to work well under pressure and multi-task in a fast-paced environment.
  • Ability to work collaboratively as well as independently.
  • Proactive approach to problem solving, assisting the team, self-development, etc.
  • Ability to develop and foster relationships with media partners.
  • Proficient in Microsoft Office Suite (Word, Excel and PowerPoint).
  • Demonstrated ability using Excel, with knowledge of pivot tables, basic formulas and visualizations.


What do we prioritize at Mediabrands & Kinesso Canada? Putting People First.

🌱 Investing in Your Career Growth: 42% of staff across Canada were promoted last year. With a network of agencies in Canada and over 130 offices worldwide, we support your professional goals locally and globally. #likeaboss

 

😎 Promoting Flexible Working: A hybrid workweek that works for you! Prefer to work from another country? We have the opportunity to work from anywhere in the world for 6 weeks each year. #youdoyou

 

❤️ Prioritizing Your Wellbeing: We start with a minimum of 37 paid days off including vacation and monthly wellness days. We also have 4-day long weekends year-round, meeting-free Friday afternoons, half-day summer Fridays, competitive benefits, RRSP matching, and more. Mental health training is provided for everyone and we have certified Mental Health First Aiders on staff to offer support. #selfcarematters

 

🙏 Building a Community Where Everyone Belongs: Leading the industry in our efforts to increase representation, celebrate uniqueness, and build community, we always look for new ways to foster a sense of belonging through our culture, our partnerships and our work. #youbelong

 

🎨 Embracing Challenging Projects: We offer opportunities to be involved with memorable, collaborative and engaging media campaigns for internationally recognized brands. Our work is reflective of the passion, agility, curiosity and drive of individuals across Mediabrands and Kinesso. #winningtogether

 

IPG Mediabrands is an equal opportunity employer and we welcome and encourage applications from all interested parties. Accommodations are available, upon request, for those with a disability or medical need during any stage of the recruitment process.  We thank all candidates for their interest in IPG Mediabrands, however, only those candidates selected for an interview will be contacted


Employment Transparency
IPG Mediabrands is an equal opportunity employer and we welcome and encourage applications from all interested parties, regardless of their preferred official language. Accommodations are available, upon request, for those with a disability or medical need during any stage of the recruitment process. We thank all candidates for their interest in IPG Mediabrands, however, only those candidates selected for an interview will be contacted.

About Us

At Kinesso, we believe in the power of connection – connected data, connected identity, and connected ecosystems. In a marketing and advertising world held back by disconnections, we build open and flexible solutions that play well with others and solve real marketing problems for brands and agencies. We do it with our market-leading identity and patented technologies, creating solutions that are responsible to people and that perform for brands. Matterkind is the company within Kinesso focused on activating addressable marketing. Matterkind’s approach is to put the audience at the forefront of everything we do, creating marketing that is relevant for people while still delivering results for brands. This is something Matterkind calls conscious marketing, and we believe it should be the only kind of marketing. We also believe you can be conscious and kind while delivering outcomes, which is why we create intentional, high-performance marketing that delivers guaranteed outcomes and results without risk.