General information

Agency: Matterkind

Job Function: Addressable Strategy

Location: Toronto, Canada

Job Ref#: 6020

Description & Requirements

Position Summary

The Associate Director, Addressable Strategy will act as the central point of contact for our internal and external partners, providing excellent client service and strategic thinking to support optimal business outcomes for our clients. They will also be responsible for day to day management of members of the Addressable Strategy team.

To be successful as an Associate Director, Addressable Strategy, you will need to be able to work on tight deadlines, have a solutions-oriented mindset, and have exceptional communication, conflict resolution, and organizational skills.

Key Responsibilities

  • Operate as the key point of contact for agency planning teams across a portfolio of clients
  • Research and develop effective addressable strategies using data and technology to deliver on business outcomes for those clients
  • Create innovative approaches to solve clients’ media and business challenges and effectively present ideas with strong, data-driven rationale
  • Lead client presentations, acting as an addressable strategy expert
  • Create and foster a strong relationship with internal and external stakeholders through a culture of collaboration, feedback, and knowledge sharing
  • Utilize knowledge of our data and technological capabilities to ensure that clients are continuously educated on what is currently possible, what’s coming next, and to address any specific business challenges
  • Provide prompt and professional responses to agency/client requests
  • Monitor client bookings, track campaign dollars, and ensure that every campaign is meeting or exceeding client KPIs
  • Ensure that all in-flight and post campaign performance reporting is accurate and includes meaningful and actionable insights
  • Oversee junior team members to track campaign performance and ensure that all deadlines are being met
  • Manage team workload and communicate resourcing challenges to the leadership team
  • Contribute to the training, career growth and feedback sharing for junior team members
  • Review outgoing materials created by junior team members and provide feedback/coaching
  • Inform the leadership team of any potential challenges and opportunities as it relates to account management and provide solutions where appropriate
  • Support the Director, Addressable Strategy on maintaining an accurate pipeline
  • Participate in media partner meetings as required to identify new client opportunities and continue to expand knowledge of the ecosystem
  • Maintain and continue to develop a strong knowledge of the addressable ecosystem


Desired Skills & Experience
  • Minimum 5 years experience in digital media, preferably in addressable strategy and activation
  • In-depth knowledge of the digital advertising industry, including proficiency in working with data-driven strategy and advertising/marketing technology
  • Previous experience working in a client service/development role
  • Strong learning agility, with a passion for continuous development
  • Excellent communication skills (written, verbal and presentation)
  • Ability to analyze performance data and trends to inform future strategic initiatives
  • Highly developed organizational skills with a strong attention to detail and accuracy
  • Ability to work well under pressure and multi-task in a fast-paced environment
  • Ability to work collaboratively as well as independently
  • Passion for fostering team collaboration and a positive work environment
  • Ability to investigate, analyze and solve problems, then clearly communicate results
  • Ability to develop and foster relationships with internal and external teams
  • Experience leading a team
  • Proficient in Microsoft Office Suite (e.g. Word, Excel, and PowerPoint)
  • Post-secondary education – University or College graduate (advertising or marketing degree/diploma preferred) or equivalent professional experience

About Us

Matterkind connects people to what matters — connecting brands to the right audiences, and people to the right content. We offer brands a strategic partner in creating lifetime customer value across addressable activation. In a fragmented media landscape, Matterkind leverages best-in-class technology to deliver comprehensive and optimal addressable solutions. Our proprietary data and tradecraft, combined with an audience-first approach, enables us to drive better business outcomes on behalf of agency partners and clients. Matterkind operates in over 70 markets worldwide. Learn more at www.weareMatterkind.com.