General information

Agency: Matterkind

Job Function: Addressable Strategy

Location: Toronto, Canada

Job Ref#: 15003

Description & Requirements

Position Summary

The Senior Associate, Addressable Strategy will act as the central point of contact for our internal and external partners, providing excellent client service and strategic thinking to support optimal business outcomes for our clients. They will also be responsible for day to day management of Associates or Junior Associates on the Addressable Strategy team.

 

To be successful as a Senior Associate, Addressable Strategy, you will need to be able to work on tight deadlines, have a solutions-oriented mindset, and have exceptional communication (verbal, written, and presentation,) conflict resolution, and organizational skills.

Key Responsibilities

  • Operate as the key point of contact for agency planning teams on a specific book of business      
  • Research and develop effective addressable strategies using data and technology to deliver on business outcomes for our clients
  • Create and foster a strong relationship with internal and external stakeholders through a culture of collaboration, feedback, and knowledge sharing
  • Utilize knowledge of our data and technological capabilities to ensure that clients are continuously educated on what is currently possible, what’s coming next, and to address any specific business challenges
  • Provide prompt and professional responses to agency/client requests
  • Monitor client bookings, track campaign dollars, and ensure that every campaign is meeting or exceeding client KPIs
  • Ensure that all in-flight and post campaign performance reporting is accurate and includes meaningful and actionable insights
  • Oversee Associates and Junior Associates to track campaign performance and ensure that all deadlines are being met.
  • Participate in media partner meetings as required to identify new client opportunities and continue to expand knowledge of the ecosystem

Desired Skills & Experience
  • Post-secondary education or equivalent professional experience – University or College graduate (advertising or marketing degree/diploma preferred)
  • Minimum of 3 to 4 years of experience in digital media
  • In-depth knowledge of the digital advertising industry, including proficiency in working with data-driven strategy and advertising/marketing technology
  • Strong learning agility, with a passion for continuous development
  • Excellent communication skills (written, verbal and presentation)
  • Ability to analyze performance data and trends to inform future strategic initiatives
  • Highly developed organizational skills with a strong attention to detail and accuracy
  • Ability to work well and multi-task
  • Ability to work collaboratively as well as independently
  • Proactive approach to problem solving, team collaboration, and self-development
  • Ability to develop and foster relationships with internal and external teams
  • Experience with managing/overseeing junior team members
  • Proficient in Microsoft Office Suite (e.g. Word, Excel, and PowerPoint)

     

     

Employment Transparency
IPG Mediabrands is an equal opportunity employer. We welcome and encourage applications from all interested parties, regardless of their preferred official language. Accommodations are available, upon request, for individuals with disabilities or medical needs at any stage of the recruitment process. We thank all applicants for their interest in IPG Mediabrands. However, only those candidates selected for an interview will be contacted.

About Us

At Kinesso, we believe in the power of connection – connected data, connected identity, and connected ecosystems. In a marketing and advertising world held back by disconnections, we build open and flexible solutions that play well with others and solve real marketing problems for brands and agencies. We do it with our market-leading identity and patented technologies, creating solutions that are responsible to people and that perform for brands. Matterkind is the company within Kinesso focused on activating addressable marketing. Matterkind’s approach is to put the audience at the forefront of everything we do, creating marketing that is relevant for people while still delivering results for brands. This is something Matterkind calls conscious marketing, and we believe it should be the only kind of marketing. We also believe you can be conscious and kind while delivering outcomes, which is why we create intentional, high-performance marketing that delivers guaranteed outcomes and results without risk.