General information

Agency: Kinesso

Job Function: Product Management

Location: New York, United States

Job Ref#: 12228

Description & Requirements

Position Summary


 

Kinesso brings together top talent in data, technology and media activation to deliver seamless data-driven marketing solutions. As a technology-enabler, Kinesso powers marketing systems through a proprietary suite of applications that seamlessly integrate ad tech and martech. Kinesso’s application framework spans audience, planning and activation, delivering insights and business outcomes for leading global brands. If you are an adtech expert looking for a technically challenging product management position, we’d love to hear from you.  

 

The VP Product Management – Workflow Automation, is responsible for developing a workflow solution that reduces effort and increases transparency in the media campaign planning and activation lifecycle.  This role leads the vision for campaign lifecycle automation, defines roadmap priorities, makes tradeoff decisions and partners with stakeholders to develop solutions that solve media planning and activation problems. You will lead a team of product managers, and collaborate with various cross-functional teams including media planning & activation teams, ad operations, engineering, design, cross functional product teams, and product marketing.  

 

The ideal candidate is a motivated and innovative product leader who is an expert in the omnichannel advertising ecosystem (big bonus if you’re knowledgeable about DSPs and DSP integrations). We want to find someone who is collaborative, thinks outside the box, and is excited to transform the way media planning and activation is done today. 

 

 
Key Responsibilities


  • Lead the definition of a Product Vision and communicate its narrative through short-term and long-term roadmaps 

  • Develop a deep understanding of the needs of clients within the media activation and addressable campaign optimization space, and closely engage with stakeholders across the organization at a detailed level to solicit ideas, generate buy-in, and drive product requirements 

  • Prioritize feature execution against the strategic goals, business value creation, and expected outcomes from across the larger business 

  • Serve as subject matter expert on addressable media campaign optimization and advertising technologies  

  • Work with design team to develop UX/UI wireframes/mock-ups and validate designs with stakeholders 

  • Lead a team of product managers focused on workflow automation.

Desired Skills & Experience


  • 10+ years product management experience working on high performing, cross functional teams  

  • 3+ years leading product teams  

  • Knowledge or experience with advertising technologies (i.e., DSPs, Ad Exchanges, SSPs, Ad Servers, Publishers/Networks, etc.). Specific knowledge about DSPs and DSP integrations is a plus 

  • Strong analytical skills, evidenced by a proven ability to quantitatively and qualitatively evaluate business needs, surface strategic opportunities, and propose product solutions 

  • Proven track record of setting product development targets and delivering results  

  • Comfortable working with data scientists and understanding concepts behind machine learning algorithms and models 

  • Ability to lead and influence cross-functional teams without formal authority. Collaborative, energetic, and hands-on team player. 

  • Superior organization skills with the ability to handle multiple complex projects, priorities, and tasks simultaneously  

  • Excellent communication and presentation skills, both oral and written. Must be able to communicate effectively and confidently with users, team members, and senior leadership  

  • Experience with Agile Scrum methodologies and strong understanding of product management principles 

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Employment Transparency
It is the policy of Kinesso, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law. 

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. 

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.  

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Kinesso, please email accommodation@mbww.com

About Us

Kinesso brings together the best minds in data, technology and media activation to deliver seamless data-driven marketing solutions. As a technology-enabler, Kinesso powers marketing systems through a proprietary suite of applications that integrate ad tech and martech. Kinesso’s application framework spans audience, planning, and activation, delivering insights and business outcomes for leading global brands.

For the ongoing safety and well-being of our employees, their families, and our clients, Kinesso will be requiring all U.S. employees to be fully vaccinated against COVID-19 or have a pre-approved vaccination. This means having had one dose of the Johnson & Johnson vaccine or two doses of the Pfizer or Moderna vaccines, followed by a two-week waiting period. To apply for an accommodation, please email accommodation@mbww.com.