General information

Agency: Initiative

Job Function: Client Services

Location: New York, United States

Job Ref#: 7993

Description & Requirements

Position Summary

Founded in 2014, Ledger is the global leader in security and infrastructure solutions for cryptocurrencies and blockchain applications, with more than 3.5 million users in 165 countries. 

Today, a team of 500+ professionals, is developing products and services to safeguard cryptocurrency assets for individuals and companies alike – including hardware wallets already sold to more than 3.5 million people.

Key Responsibilities

Based in US you’ll be client lead on the US market to ensure the achievement of the objectives, customer satisfaction and quality of the service 
  • Strategy : 
    • Understanding of the brief / issues, objectives and expectations of the client
    • Carrying out multi-media strategic recommendations on and off in line with our strategic planning and our expert teams 
    • Proposing media opportunities and innovations adapted to media and advertisers
    • Competitive analysis and market/sector monitoring
  • Operational : 
    • Briefing and coordination of the various on and off teams (excl. direct buying)
    • Media plan : Realization of online media plan and consolidation of offline media plan based on expert feedback 
    • Operational implementation : 
      • Implementation and follow-up of campaigns 
      • Optimization of digital campaigns (social, programmatic and direct buying)
    • Campaign Analysis : Consolidation and presentation of the campaign review with the expert teams.
    • Follow-up: budget and invoicing

Desired Skills & Experience

With a degree from a business or communication school, you have acquired a confirmed experience (5 years minimum) in the media and ideally in a similar position of international coordination. 
Knowledge of all on and off-line US media is essential, particularly in digital (social, programmatic and direct buying)
You have knowledge of the blockchain and crypto-currencies universe and new technologies in a more global way
You have good interpersonal skills, you know how to establish a relationship of trust with your clients and interlocutors. 
You are rigorous, organized, autonomous and able to evolve in a challenging environment. 
You are a team player, analytical and synthetic, with a sense of responsibility and you are proactive

LANGUAGE
A very good level of French and English is imperative.

Employment Transparency

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law. 

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. 

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.  

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email accommodation@mbww.com

About Us

Chez Initiative, nous avons à cœur de faire mieux contribuer les médias aux enjeux des marques dont nous sommes les partenaires. Agence à taille humaine dotée des outils et d'un réseau international puissants, nous aimons développer avec nos clients et nos collaborateurs des liens humains forts, nous permettant d'oser emprunter la meilleure voie. C'est pourquoi nous mesurons la satisfaction de nos collaborateurs et de nos clients chaque trimestre. Nous sommes la seule agence média en France à avoir été élue Great Place to Work 2021, ce qui est pour nous une grande fierté après une année 2020 particulièrement éprouvante et déstabilisante pour nos équipes dans le cadre sanitaire que nous avons connu.

Partout dans le monde, nous sommes animés par une vision et une passion commune, consistant à réinventer le métier et la valeur ajoutée d'une agence média, dont le rôle désormais est de chercher à maximiser la pertinence d’une marque auprès d’une cible à valeur, plutôt que de chercher uniquement à acheter le plus de part de voix possible au meilleur coût. Parce que dans un monde où l’anti-consumérisme est devenu légion, une marque doit être vibrante, objet de conversations et porteuse de sens pour réussir. Cette approche, nous l’avons formalisée sous le vocable “Cultural Velocity”, et l’avons doté d’une suite d’outils nous permettant de fournir aux marques un véritable GPS, leur permettant de trouver plus d’efficacité en naviguant au sein des Cultures auxquelles adhèrent leurs cibles à valeur