General information

Agency: Initiative

Job Function: Operations

Location: New York, United States

Job Ref#: 6724

Description & Requirements

Position Summary

In this role, you will be part of the creation of Initiative’s strategic DCO offering. We are looking for an entrepreneurial person that can join the strategy team in building out the Personalized Creative capability and own the content strategy deliverable. This person will be responsible for working directly with the client and planning teams to understand the client’s marketing objectives and develop a content strategy framework to meet those goals. This person will also be the face of the capability and will be the local expert on using data and analytics as part of this content framework. This is an end-to-end role, encompassing everything from strategy to deployment to optimization of dynamic creative campaigns.

 The ideal candidate will be someone who has 5+ years of experience within digital marketing and 2+ years of experience as a client-facing point-person for a technical team. Experience running performance campaigns and using a variety of data sources in your media execution is a huge plus.



Key Responsibilities

Client-Facing Duties:

·       Work with clients, agency leaders, audience, programmatic, and analytics leads to understand the client’s DCO objectives and campaign-level needs.

·       Deliver Addressable Content Frameworks, Partner Roles & Responsibilities, and Adtech recommendations.

·       Develop creative strategies that address the client’s broader marketing objectives and addresses implications outside of just media (e. g. Retail, PR, Promotion).

·       Work with audience team and tech partners to ensure creative design and production teams are briefed into the campaign deliverables.

·       Oversee and stay informed on implementation of closed-loop measurement plans to demonstrate the value of the addressable content in driving growth for the client.

·       Work with account teams and clients to ensure the long-term health of that relationship, both by delivering strong results from audience work, and by ensuring that the key client stakeholders feel good about the overall success and value of those results.

Internal Agency Duties:

·       Identify & initiate new ways-of-working to generate best-in-class dynamic creative processes.

·       Work with the Communication Design and Partnerships teams to support the evolution of the planning process.

·       Contribute to the success of the overall team by participating or co-leading training, commercialization preparation, product, or partnership development initiatives as needed.

·       Understand personalization capabilities across all digital channels.

·       Work with analytics teams to help identify clients with strong potential for growth in addressable content, then develop plans for driving growth with those prospects



New Business Duties:

·       Prioritize, customize, and present relevant recommendations as part of the new business or existing client sales process to address client needs.

Desired Skills & Experience

·       Entrepreneurial in Nature:

o   Personalization and DCO is a growing offering that is lead through the strategy function.

o   This person needs to take ownership of projects and responsibilities and ensure that progress is being made.

o   We’re looking for a self-starter who can work autonomously.

  • Experience developing and presenting strategic recommendations for large-scale client accounts.
    • Ability to investigate, analyze and solve problems as well as clearly communicate results
    • Working knowledge of data factors driving project success (e.g. role and value of ideas like PII vs. anonymized data, cookies vs. people, panels vs. census, passive vs. active/survey data, fused vs. matched data, etc.)
    • Ability to work collaboratively as part of a cross-functional team.
    • Articulates agency services in a way that clients’ needs are met, and value added.
    • Strong attention to detail, well organized and can prioritize tasks under pressure.
  • Deep knowledge of:
    • Digital Media Planning
    • Audience First Media Planning
    • Working with a creative Agency of Record
    • Dynamic Ad technologies, data partners, media partners and various digital platforms (Google, Facebook, Experian, Axciom, Neustar, NCS, CRM, etc.)
    • All digital media channels - programmatic, video, connected TV etc.
    • Analytics (measurement, matching, onboarding, workflow, limitations and workarounds, etc.)

Employment Transparency

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law. 

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. 

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.  

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email

About Us

Initiative is different to other media agencies.
We are not trapped by a legacy structure primarily centered on paid advertising. Instead, we are liberated by a new world structure designed to deliver highly differentiated and highly effective communications strategies for our clients.
We are the world’s fastest growing media agency built upon the strongest strategic capability of any agency in the market. Core to this strategic proposition is the belief that the faster a brand can move through culture the more relevant it can become.
We call this Cultural Velocity ™.
Our process is designed to create ideas that move through culture through unique insight, market leading analytics and strategic media brilliance.
Our new world model is comprised of “craft centers” – Client Advice and Management, Strategy, Communications Design, Partnership and Culture, Insights & Analytics.