Agency: Reprise
Job Function: Paid Search
Location: Toronto, Canada
Job Ref#: 10681
Description & Requirements
Position Summary
The role of the Account Manager is responsible for client communication and will develop and oversee execution of digital plans and strategies for our clients. They will also operate as an internal resource for digital subject-matter expertise.
Key Responsibilities
- Operate as key point of contact for agency planning teams and clients.
- Work with agency teams and clients directly to ensure their paid social efforts are meeting or exceeding clients KPI’s/expectations.
- Develop best in class deliverables to clients, from available technology platforms and services
- Proven expert in paid media capabilities, ability to find best in class solutions for the clients and being up-to-date with the upcoming tools/tech solutions that would work for their overall media strategy; ability to evaluate and integrate new tools independently into our product suite.
- Sell through innovative solutions and ad formats to test new technology and keep clients business moving forward and staying ahead of the curve
- Staying up-to-date with new developments in the digital landscape and educate teams and clients as required.
- Serve as subject matter expert to teams internally and externally.
- Manage and lead a direct report, or a team of employees. Effectively communicate agency goals, manage workloads, provide ongoing performance feedback and support professional development. Interview and participate in hiring decision of employees if/when required.
- Respond to RFP’s and briefs to assist with strategic campaign planning.
- Assist Associate Director with developing agency partners’ process and workflow to ensure a collaborative and efficient working relationship (process, timelines, trafficking documents, budgets).
- Assist with, and contribute to, strategic planning solutions that will drive client’s business results.
- Compile and present post campaign results/decks and RFP’s to planners/clients as necessary.
- Approve contracts in our financial systems, as well as QA-ing campaigns.
- Proactively and independently contribute to and/or prepare media POVs.
- Monitor the goals and KPI’s for a portfolio of clients to ensure on-time and complete delivery of campaigns. Ensure all tactical media plan requirements are correctly implemented in digital platforms based on client needs.
- Effectively manage ongoing client expectations in regards to work back schedule and deadlines.
Desired Skills & Experience
- Post-Secondary education – University graduate and/or advertising/marketing college degree preferred.
- Minimum of four (4) years’ experience digital media.
- Full understanding of the roles of various digital channels.
- Strong understanding of trafficking and website tagging processes.
- Proficient with media platforms (e.g. Google Ads, Bing, AMS, Facebook, Instagram, Twitter etc.).
- Ability to develop positive on-going business relationships with a focus on client service.
- Ability to build strong internal and external relationships and partnerships.
- Demonstrated ability to effectively apply knowledge and insights gained from research resources.
- Strong understanding of cross channel planning, demonstrate strong coordination of digital and offline media efforts.
- Proficient in data analysis, emerging media and technology.
- Strong negotiation and presentation skills.
- Strong learning agility, with a passion for continuous development.
- Excellent communication skills (both written and verbal).
- Highly developed organizational skills with a strong attention to detail and accuracy.
- Ability to work well under pressure and multi-task in a fast paced environment.
- Ability to work collaboratively as well as independently.
- Ability to investigate, analyze & solve problems, and clearly communicate results.
- Proficient in Microsoft Office Suite (Word, Excel and PowerPoint).
About Us
About Reprise
Global Leader in Performance Marketing.
We are the world’s largest performance marketing network, with over 3,000 experts across 68 offices in 48 markets. We offer a complete suite of digital crafts designed to deliver customer-centric performance marketing via services including, but not limited to, Strategy, SEO, Paid Search, Social, eCommerce and Content.
Part of the Mediabrands division of the Interpublic Group, Reprise is headquartered in New York. To learn more about how we can empower your business, visit www.reprisedigital.com now.