General information

Agency: Reprise

Job Function: Planning

Location: London, United Kingdom

Job Ref#: 13157

Description & Requirements

Position Summary

A Reprise Media Affiliate Account Manager is responsible for leading and managing agency resources to the delivery of high-quality service and digital solutions so that all client needs are met on time, to budget and to the highest standards of service.
Reporting to the Affiliate Account Director, you will also assist her in developing short and long-term strategies for the client. You will be supported by the Affiliate Account Analyst and are responsible for contributing to their development. 

Key Responsibilities

Strategic Affiliate Marketing 
  • Be at the forefront of Affiliate knowledge by keeping up to date with industry news and developments.
  • Contribute to developing new products and ways of working that improve Affiliate results.
  • Build an understanding of the client’s business and digital marketing objectives.
  • Develop an understanding of the target audiences’ attitudes, behaviour and perceptions (with a focus on Affiliates), using a variety of market information and research data.
  • Develop an understanding of the various digital media channels (SEM, display, social media) and the potential for them in your client's marketing activity.
  • Establish an understanding of all areas of Reprise Media’s expertise and the products/services we can provide to your clients.
  • Help to educate the clients on Affiliate strategies and tactics; engage clients in the world of digital communications by demonstrating its direct response, creative and brand-building abilities.
 Leadership & Management
  • Lead the day-to-day client relationship, campaign or project development and execution.
  • Ensure that all client campaigns follow the internal Affiliate process.
  • Set and manage expectations of the client and internal teams, especially to ensure Reprise Media has the optimal time scale to deliver quality work and service.
  • Ensure that all campaigns are executed to plan through close collaboration with your Account Analyst.
  • Provide consistent and effective support to Account Directors / Senior Account Managers and Business Performance Directors.
  • Lead development of regular results analysis & reporting, recommendations and presentations.
Innovation & Initiative 
  • Use your personal passion and creativity to help develop intelligent, innovative and effective ideas and process improvements for your clients. 
  • Contribute your own ideas and opinions on your client’s business, how we work, and the industry we’re in; establish a presence in the agency; have a voice in meetings.
Client Relationships 
  • Develop positive relationships that reflect true partnership in achieving the objectives of the client’s business and the goals of the client.
  • Work to understand your client’s pressures and internal demands to ensure Reprise Media provides the right response at the right time and in the right manner.
Excellence in Client Service 
  • Effectively set and manage client expectations.
  • Understand individual client needs (on specific projects and beyond) so you can help them be successful in their roles, and to their bosses; ensure clients have the necessary information and materials they need to do their jobs well.
  • Ensure all media schedules, forecasts and recommendations are fit for the client and it’s easy for the client to access and review the work (e.g. URLs, passwords, formats, conference call details, etc).
  • Ensure all campaign costs are accurately quoted and campaign forecasts are approved by the respective Account Director / Senior Account Manager prior to going to the client.
  • Ensure media schedules are delivered to and approved by the client prior to the campaign going live.
  • Provide counsel to clients’ marketing issues and opportunities, engaging Account Director as appropriate.
  • Have a solid understanding of the client’s business, with emphasis on their area of responsibility.
People Management 
  • Develop the skills and knowledge of the Account Analyst through mentoring, supervision and providing continual feedback on performance.
  • Delegate the appropriate tasks and the appropriate amount of tasks to ensure an acceptable workload.
  • Keep the Business Performance Director informed of Account Analyst development and performance.
  • Identify opportunities for Account Analysts to take ownership of tasks or projects – under your supervision – to aid in her/his development; give adequate room for them to grow within their roles and eventually beyond.
Professional Responsibilities 
  • Complete timesheets on a regular, minimum weekly basis.
  • Update Affiliate Budget Sheet on a regular, weekly basis.
  • Arrive punctually at each meeting prepared to contribute, and ensure thorough meeting notes are taken and distributed as appropriate.
  • Be an excellent communicator – provide clear correspondence and specifically well-written e-mails to ensure all expectations and details are understood by all.
  • Ensure that the agency team produces all client work with the highest level of quality and integrity.
  • Work with Account Analyst to ensure all participants are prepared for meetings: book rooms and call-in numbers, distribute meeting details and presentations/materials well prior to meetings and organize food and drinks if necessary.
  • Manage your supervisor as appropriate, escalating issues immediately when appropriate.

Desired Skills & Experience

  • Good knowledge of performance-based and affiliate marketing (B2C & B2B). 
  • Good knowledge of affiliate platforms – Awin, Rakuten, Impact, and Google Analytics.
  • Good knowledge of Microsoft Office (Exel, Powerpoint, Word).
  • Account & project management or similar relationship management experience is required. 
  • Extremely numerate with a superb understanding of cost control. 
  • Sales, negotiation and problem-solving skills.
  • Excellent communication skills (verbal, written and presentational).
  • Ability to multitask with effective resolution management in a fast-paced, growing environment.
  • Fluent English - both written and spoken.

Employment Transparency

At Mediabrands and Kinesso, we celebrate difference and believe this makes us stronger. Mediabrands and Kinesso are equal opportunity employers and committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law.
 
Please reach out to our Talent Inclusion Specialist Jess at Jess.Richardson@mbww.com if you would like to have a confidential conversation regarding any adjustments that would ensure our recruitment process is accessible for you. Please note requesting a reasonable adjustment will not affect your application.

About Us

As the global performance marketing agency of IPG Mediabrands, we are obsessed with Customer Flow, the continuous movement of customers along the path to purchase. Our purpose is to help brands build and accelerate Customer Flow, and we offer deep expertise in digital crafts required to move customers along that journey. We do this by unifying our craft experts which include search, social media, SEO, eCommerce, content creation and strategy under a single operating system.

Our expert team of specialists delivers integrated initiatives that help the world’s leading brands connect to the people who drive their business forward – efficiently and effectively. Reprise is headquartered in New York with over 60 offices around the world and works with brands like Johnson & Johnson, Coca-Cola, Amazon, American Express, Lego & more.