General information

Agency: Initiative

Job Function: Data & Analytics

Location: Los Angeles, United States

Job Ref#: 6116

Description & Requirements

Position Summary

We are looking for you - dynamic, best-in-class talent - to join the Initiative team as a Analyst, Business Intelligence & Accountability. The Analyst will have responsibility for campaign performance metrics as well as overall business process and network ecosystem data as it relates to defining, designing, and interpreting campaign results.

Key Responsibilities

  • Provide meaningful insight for internal stakeholders as well as clients regarding areas such as brand health, cross-channel synergy, paid/owned/earned media, and consumer behavior 
  • Manipulation and analysis of large datasets from multiple sources, including proprietary agency analytics platform 
  • Summarizing advertising measurements such as reach and frequency, engagement rate, viewability, and fraud 
  • Accurately evaluate the effectiveness and performance of paid campaign advertising
  • Develop and maintain dashboards, including the creation of charts or other visualizations through Tableau or other Business Intelligence platform to illustrate campaign performance
  • Have an innate curiosity for processes improvements and continually strive to be better
  • Coordinate Advertising Operations, Digital Partnerships, and Paid Search for campaign trafficking and quality assurance
  • Develop and maintain automated ETL processes by leveraging python and SQL databases to store and harmonize large datasets.

Desired Skills & Experience

  • Bachelor’s degree in related field or equivalent experience 
  • 0-1+ years of analytical experience, media/advertising industry a bonus 
  • Strong proficiency across the following platforms: Excel, PowerPoint, SQL, Tableau, Google Analytics, DoubleClick DCM, Python, & VBA 
  • Proficient in Microsoft suite of products particularly PowerPoint and Excel, including advanced knowledge of PivotTables and complex formulas 
  • Ability to digest and explain complex ideas to a diverse group of stakeholders 
  • Must be able to collaborate across teams to produce strong insights to advance reporting and client deliveries 
  • Experience with digital media measurement and reporting platforms preferred as well as programming languages 
  • Experienced in effective dashboard designing with a focus on customizing to client needs 
  • Ability to work under pressure and manage multiple priorities 
  • Strong communication and presentation skills equally capable of interacting with peers and senior leaders 
  • Must be a team player but also have the ability to work independently

Employment Transparency

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law. 

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. 

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.  

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email accommodation@mbww.com

About Us

Initiative is different to other media agencies.
We are not trapped by a legacy structure primarily centered on paid advertising. Instead, we are liberated by a new world structure designed to deliver highly differentiated and highly effective communications strategies for our clients.
We are the world’s fastest growing media agency built upon the strongest strategic capability of any agency in the market. Core to this strategic proposition is the belief that the faster a brand can move through culture the more relevant it can become.
We call this Cultural Velocity ™.
Our process is designed to create ideas that move through culture through unique insight, market leading analytics and strategic media brilliance.
Our new world model is comprised of “craft centers” – Client Advice and Management, Strategy, Communications Design, Partnership and Culture, Insights & Analytics.