General information

Agency: Initiative

Job Function: Data & Analytics

Location: Los Angeles, United States

Job Ref#: 13719

Description & Requirements

Position Summary

The Analyst, Data Science & Analytics is part of the Global Corporate Affairs team within Rufus at Initiative on the Culture, Insights & Analytics team. Amazon's GCA team is tasked with increasing brand sentiment of Amazon among Opinion Leaders and are responsible for identifying and creating messaging and activation strategy that highlight substantive proof points to bolster Amazon’s reputation. The Analyst executes day-to-day operations of a team a team of analysts with a primary focus on advanced reporting, such as overlap analyses, reach and frequency, incremental reach and creative performance optimization. The Analyst will leverage a strong comfort level with data science to gain hands-op expertise in data insights/visualization and will support internal and external teams to drive performance. Existing knowledge or willingness to learn data science and log-level data manipulation, analytics and machine learning applications, SQL, data mining, reporting, and dashboarding are pivotal for this role.

Key Responsibilities

  • Responsible for execution of log-level data analytics for digital channels across Ad Server, DSP, DMP and other data sources
  • Set up and execute processes for Sizmek campaigns under the guidance of team lead
  • Solicit inputs from cross-craft team on campaign taxonomy implementation and verify team lead direction on alignment with Initiative data privacy policy
  • Execute custom data visualization in dashboard platforms including Tableau and PowerBI
  • Solicit inputs from cross-craft teams on development of measurement frameworks
  • Identify opportunities for efficiencies in analytic services delivery, through standardization and automation

Desired Skills & Experience

  • 1-2 years of experience in executing data science in Cloud environments and toolsets (GCP, AWS, Azure) and data management (Redshift, BigQuery or SQLServer)
  • Familiarity with agile project management and engineering
  • Knowledgeable about descriptive, prescriptive, predictive data science techniques
  • Familiarity with experimental design, A/B testing setup, execution and measurement
  • Familiarity with programming languages – SQL, Python (pandas, SciPy, scikit-learn, stats models), R
  • AWS, Azure and/or Google Data certifications and participations in data bootcamps is a plus

Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.

We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.

The salary range for this position is $62,500 to $65,000.  Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.  

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Employment Transparency

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law. 

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. 

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.  

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email

About Us

Initiative is different to other media agencies.
We are not trapped by a legacy structure primarily centered on paid advertising. Instead, we are liberated by a new world structure designed to deliver highly differentiated and highly effective communications strategies for our clients.
We are the world’s fastest growing media agency built upon the strongest strategic capability of any agency in the market. Core to this strategic proposition is the belief that the faster a brand can move through culture the more relevant it can become.
We call this Cultural Velocity ™.
Our process is designed to create ideas that move through culture through unique insight, market leading analytics and strategic media brilliance.
Our new world model is comprised of “craft centers” – Client Advice and Management, Strategy, Communications Design, Partnership and Culture, Insights & Analytics.