General information

Agency: Magna

Job Function: Research

Location: New York, United States

Job Ref#: 6448

Description & Requirements

Position Summary

The Analyst will perform market research on the global media and advertising marketplace.

Key Responsibilities

The Analyst will perform market research on the following topics:
  • Monitoring and forecasting global advertising markets.
  • Monitoring the growth of ad revenues among top media companies in television, internet, publishing, radio and out-of-home media.
  • Analyzing media cost inflation.
  • Analyzing key drivers (audience trends, new technologies) and trends by country (70 markets), by media category (TV, internet, etc), and spending trends by client category (retail, automotive etc).
  • The Analyst will be responsible for collecting data from various sources (internal and external to the company) in order to build, maintain and update databases of ad spend information.
  • The Analyst will be responsible for keeping our online data portal, the MAGNA Atlas, up to date and functional.

Desired Skills & Experience

  • Bachelor degree: Combination of soft and hard skills i.e. economics, finance, journalism, sociology, etc. preferred
  • Superior numerical ability: familiarity with Excel required.
  • Writing & Communication skills: The Analyst will be expected to create reports that are useful to non-technical audiences, as well as manage a global network of Magna contacts (collecting and exchanging data and insights with other market research colleagues in Mediabrands agencies throughout the world).

Employment Transparency

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law. 

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. 

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.  

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email accommodation@mbww.com

About Us

MAGNA is the centralized IPG Mediabrands resource that provides strategic investment and media intelligence for agency teams and clients. We utilize our insights, forecasts and strategic relationships to provide clients with a competitive marketplace advantage.

• MAGNA harnesses the aggregate power of all IPG media investments to develop go-to-market strategies, designing unique partnerships to drive maximum value for our clients.
• MAGNA has set the industry standard for more than 60 years by predicting the future of media value. We publish more than 40 annual reports on audience trends, media spend and market demand as well as ad effectiveness.

OUR PURPOSE + VALUES:
MAGNA infuses the organization with knowledge that empowers better decision-making. We are a team of experts across five key competencies who support IPG cross-functional teams through:
1. Partnership
2. Enablement
3. Accountability
4. Connectivity
5. Education