General information

Agency: Reprise

Job Function: SEO

Location: New York, United States

Job Ref#: 11248

Description & Requirements

Position Summary

Who we are: Reprise is among the media industry’s fastest growing digital agencies servicing Fortune 500 brands –thanks to our culture of innovation, excellence, personal growth, and fun. As the global performance marketing agency of IPG Mediabrands, we are obsessed with Customer Flow, the continuous movement of customers along the path to purchase. Our purpose is to help brands build and accelerate Customer Flow, and we offer deep expertise in digital crafts required to move customers along that journey.  
 
Who you are: The search engine optimization (SEO) analyst is responsible for helping Reprise Media clients improve their visibility in organic search results. The SEO analyst assists in researching and recommending SEO tactics for Reprise’s enterprise client roster. The job requires an interest in learning about the evolving best practices for content strategy, technical analysis, and digital experience optimization. The position will be responsible for conducting research as well as testing new tools, techniques, and ranking factors. 

Key Responsibilities

  • Research keyword recommendations based on a variety of factors (trends, intent, seasonality, etc.) 
  • Compile reports with a solid understanding of Excel spreadsheet formulas 
  • Able to perform various SEO audits (content, competitive, technical, and CRO)
  • Pull data from multiple platforms (e.g. Google Analytics, Adobe Analytics, Google trends, Google Search Console, BrightEdge, Searchmetrics, SEMRush, Botify, DeepCrawl, Ahrefs, etc.) 
  • Understand and evaluate website authority and link equity
  • Create visual and semantic sitemaps 
  • Work efficiently through task lists and utilize project management tools (e.g. Asana)
  • Support business development and account teams as needed in SEO sales and presentations (keyword research, SEO audits, etc.)
  • Understand current SEO toolset and proactively educate yourself on relevant industry updates
  • Perform other optimization duties as needed 
  • Understand crawlability and indexability

Desired Skills & Experience

Work Experience:  
  • 0-2 years of experience in SEO or digital marketing OR 0-2 years of experience with website strategy and/or within an agency environment
Skills: 
  • Expertise with Microsoft Office, especially Excel 
  • Excellent research and writing skills with an attention to detail 
  • Ability to multitask and handle other duties as assigned 
  • Ability to explain why and when certain search results appear for various queries 
  • Comprehension of content categorization, technical optimization, and link equity concepts 
  • Understanding of basic web development technologies including HTML and CSS
  • Strong communication skills and the ability to explain SEO concepts in a concise manner
 

Employment Transparency

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law. 

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. 

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.  

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email accommodation@mbww.com

About Us

Why join us: You’ll work hard, grow and recharge. Our diverse business offers various opportunities to grow your career across Paid Search, Paid Social, SEO, eCommerce, and Strategy, amongst others. We provide tools to support your career ambitions that include mentorship programs, learning modules and professional skills trainings. You’ll have the opportunity to drive social impact with our Diversity, Equity, and Inclusion Council to create meaningful change in our communities.

In addition to working with some of the world’s most dynamic and recognized brands, you will enjoy incredible benefits such as unlimited time off, multiple health/wellness days, extra-long holiday weekends, various perks, discounts, and benefits provided by our clients and an incredible office culture.

All U.S. Mediabrands employees must be fully vaccinated against COVID-19 or have an approved accommodation.