General information

Agency: Reprise

Job Function: Data & Analytics

Location: New York, United States

Job Ref#: 12560

Description & Requirements

Position Summary

We are looking for an enthusiastic, detail-oriented Analyst, Web Analytics to help create data-driven marketing solutions on a leading pharmaceutical brand. The web analyst's responsibilities include tagging and tracking engagement on websites, analyzing a website’s user behavior, generating insights to help better understand its users, and creating easy to digest reports.
 
This role will allow you to grow your skills in web analytics while also giving opportunity to collaborate with many internal & external partners, as well as brand leads. 

Key Responsibilities

  • Leverage Google Tag Manager to implement event tracking on brand websites
  • Using a variety of tools to extract and analyze data generated by online user activity.
  • Generate quarterly or monthly reports on web analytics performance to showcase your findings with data visualizations that are easy to understand.
  • Communicate insights and providing solutions that have demonstrable results.
  • Working with your team to create website strategies and optimizations to improve conversion.
  • Partner with web development, creative, and marketing teams to implement your team’s solutions.
  • Understanding the behavior and expectations of online visitors.
  • Coordinate cross-channel reports with internal and external partners
  • Staying up to date with the latest trends in online marketing and design.
  • Previous data mining and analysis experience.
  • Familiarity with major web analytics tools, such as Google Analytics and Salesforce.
  • Strong verbal and visual communication skills to present and explain insights.
  • Excellent attention to detail and accuracy.
  • Ability to work effectively with different people in marketing, and creative fields.
  • Strong time management skills

Desired Skills & Experience

  • 0-1 years of web analytics experience is essential for this role; candidates who do not possess relevant experience will not be considered 
  • Google Analytics certification or Adobe Analytics equivalent with experience managing and manipulating accounts, properties, and views 
  • Google Tag Manager experience, specifically creating/editing tags, triggers and variables 
  • Familiarity with at least one online dashboard platform
  • Client management and presentation experience, preferably within the Fortune 500
  • Ability to effectively communicate with clients, particularly around explaining and illustrating technical concepts to those in non-technical roles 
  • Ability to manage and prioritize multiple projects and tasks simultaneously 
  • Basic knowledge of digital marketing
  • Proficient in MS Office (Outlook, Excel, PowerPoint) and project management tools 
  • Bachelor’s Degree or equivalent experience

Employment Transparency

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law. 

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. 

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.  

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email accommodation@mbww.com

About Us

Why join us: You’ll work hard, grow and recharge. Our diverse business offers various opportunities to grow your career across Paid Search, Paid Social, SEO, eCommerce, and Strategy, amongst others. We provide tools to support your career ambitions that include mentorship programs, learning modules and professional skills trainings. You’ll have the opportunity to drive social impact with our Diversity, Equity, and Inclusion Council to create meaningful change in our communities.

In addition to working with some of the world’s most dynamic and recognized brands, you will enjoy incredible benefits such as unlimited time off, multiple health/wellness days, extra-long holiday weekends, various perks, discounts, and benefits provided by our clients and an incredible office culture.

All U.S. Mediabrands employees must be fully vaccinated against COVID-19 or have an approved accommodation.