General information

Agency: Initiative

Job Function: Communications

Location: London, United Kingdom

Job Ref#: 6574

Description & Requirements

Position Summary

The Associate position is an entry level role within the Communications Design discipline requiring an eager, proactive and energetic person who is passionate about media, marketing & consumer behavior. The Associate is an important position within the Communications Design process, assisting in the creation of communications design briefs to help deliver on our clients’ business objectives. In this role you will learn the fundamentals of Communication Design and how to use our proprietary tools to quantify how different communications scenarios perform against business goals. You will become the supportive backbone of your team and will be mentored and trained by various members of the department. You should be curious about how brands grow and how diverse communications approaches work to create a difference for categories and brands.

Key Responsibilities

  • Assist Communications Designer and Sr. Designer with communications plan development 
  • Learn how campaign reporting and analysis is done
  • Accurately load and maintain planning details within agency financial systems
  • Help compile POV reports and intelligence on current best practice planning approaches and outcomes for client, brand, and category
  • Attend team brainstorming sessions with other internal partners to learn how to generate creative & compelling connections ideas 
  • Participate in departmental projects as requested 
  • Proactively seek our mentorship and learning from key Discipline leaders at Initiative 
  • Assist Communications Designers in compliling relevant industry research for the team to draw from
  • Learn about our Specialty Business Units and how we can impact their revenue growth through planning outcomes
New Business 
  • Support new business needs as required 
Key Performance Indicators (KPI's)

  • Able to assist with research and generate key media inputs for best in class communications planning solutions that propel the communications idea
  • Participates in agency and external personal growth & education initiatives 
  • Assist with the media planning process & learns necessary tools
  • Fosters strong and positive internal relationships
  • Adherence to / use of agency processes and tools
  • Ensures and advocates for agency partner relationships 

Desired Skills & Experience

Proactively seeks to solve problems with creative solutions Passion for consumer behavior and what motivates audiences to reactDetail-orientated, organized, conscientious, with the ability to multi-task and work well under tight deadlines in a fast-paced environment Proven ability to work independently and as part of an integrated teamGreat organizational and analytical skillsAbility to communicate concisely and clearly, both written and oralProficiency with Microsoft programs, especially Excel and PowerPoint

About Us

Initiative is different to other media agencies.
We are not trapped by a legacy structure primarily centered on paid advertising. Instead, we are liberated by a new world structure designed to deliver highly differentiated and highly effective communications strategies for our clients.
We are the world’s fastest growing media agency built upon the strongest strategic capability of any agency in the market. Core to this strategic proposition is the belief that the faster a brand can move through culture the more relevant it can become.
We call this Cultural Velocity ™.
Our process is designed to create ideas that move through culture through unique insight, market leading analytics and strategic media brilliance.
Our new world model is comprised of “craft centers” – Client Advice and Management, Strategy, Communications Design, Partnership and Culture, Insights & Analytics.