General information

Agency: Initiative

Job Function: Planning

Location: London, United Kingdom

Job Ref#: 14578

Description & Requirements

Position Summary

We are growing our team of experts and are looking for a talented Associate, Communications Designer to work across Lego UK. An entry level position within Initiative requiring an eager, proactive and energetic person who is interested in beginning a career in media.

Key Responsibilities

  • Contributor to impactful communications plan development to meet client needs and deliver the communications idea 
  • Provide accurate and timely communications planning inputs in support of the Communications Design process 
  • Provide timely responses to adhoc client requests as required Take ownership of the client facing portal – ensuring content meets client needs 
  • Provide communications, audience intelligence and data inputs through the application of syndicated and proprietary systems for communications design, goal setting, and decision making 
  • Accurately load and maintain planning details within agency financial systems 
  • Maintain POV reports and intelligence on current best practice planning approaches and outcomes for client, brand and category 
  • Support the Communications Design Managers and Directors in researching Communications Design relevant innovations, audience trends & Partnerships opportunities with the ability to provide the Strategy team with actionable insights 
  • Implementation of digital campaigns (campaign trafficking) 
  • Contribute to reporting and analysis of digital campaigns 
  • Contribute to team wide ideation sessions in conjunction with the Strategy team and relevant Specialty Business Units to generate creative & compelling connections ideas 
  • Contributor to Specialty Business Units revenue growth through planning outcomes 
  • Be alert to opportunities for organic revenue growth within the Communications Design process 
New Business 
  • Participation in new business as required 
  • 25% Client 
  • 65% Internal 
  • 10% Commercial 
Key Performance Indicators (KPI’s) 
  • Client 
    • Able to research and generate key media inputs for best in class communications planning solutions that propel the communications idea 
  • Internal 
    • Able to deploy tools and techniques to deliver best in class communications planning outcomes across Owned Earned Shared Paid 
    • Contribute to media planning process ensuring accuracy of information 
    • Able to produce reports and intelligence related to the planning process to improve decision making 
  • Commercial 
    • Contributor to client KPI delivery through the provision of best practice, timely, accurate planning information and intelligence

Desired Skills & Experience

  • Ability to drive projects from conception to completion Strong written, verbal communication, negotiation and presentation skills 
  • Ability to effectively multi-task multiple, competing priorities and projects through strong time management and organisation 
  • High-level of proficiency in Microsoft Word, PowerPoint, and Excel 
  • A strong eye for detail

Employment Transparency

At Mediabrands and Kinesso, we celebrate difference and believe this makes us stronger. Mediabrands and Kinesso are equal opportunity employers and committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law.
Please reach out to our Talent Inclusion Specialist Jess at if you would like to have a confidential conversation regarding any adjustments that would ensure our recruitment process is accessible for you. Please note requesting a reasonable adjustment will not affect your application.

About Us

Initiative is different to other media agencies.
We are not trapped by a legacy structure primarily centered on paid advertising. Instead, we are liberated by a new world structure designed to deliver highly differentiated and highly effective communications strategies for our clients.
We are the world’s fastest growing media agency built upon the strongest strategic capability of any agency in the market. Core to this strategic proposition is the belief that the faster a brand can move through culture the more relevant it can become.
We call this Cultural Velocity ™.
Our process is designed to create ideas that move through culture through unique insight, market leading analytics and strategic media brilliance.
Our new world model is comprised of “craft centers” – Client Advice and Management, Strategy, Communications Design, Partnership and Culture, Insights & Analytics.