General information

Agency: Initiative

Job Function: Planning

Location: New York, United States

Job Ref#: 6965

Description & Requirements

Position Summary

The Associate position is an entry level role within the Communications Design discipline requiring an eager, proactive and energetic person who is passionate about media, marketing & consumer behavior. The Associate is an important position within the Communications Design process, assisting in the creation of communications design briefs to help deliver on our clients’ business objectives. In this role you will learn the fundamentals of Communication Design and how to use our proprietary tools to quantify how different communications scenarios perform against business goals. You will become the supportive backbone of your team and will be mentored and trained by various members of the department. You should be curious about how brands grow and how diverse communications approaches work to create a difference for categories and brands.

Key Responsibilities

  • Assist Communications Designer and Sr. Designer with communications plan development
  • Assist in getting timely responses to adhoc client requests as required
  • Learn how campaign reporting and analysis is done
  • Accurately load and maintain planning details within agency financial systems
  • Help compile POV reports and intelligence on current best practice planning approaches and outcomes for client, brand, and category
  • Attend team brainstorming sessions with other internal partners to learn how to generate creative & compelling connections ideas
  • Participate in departmental projects as requested
  • Support new business needs as required

Desired Skills & Experience

  • Proficiency with Microsoft programs, especially Excel and PowerPoint
  • Ability to communicate concisely and clearly, both written and oral
  • Strong organizational and analytical skills
  • Proven ability to work independently and as part of an integrated team
  • Detail-oriented, organized, conscientious, with the ability to multi-task and work well under tight deadlines in a fast-paced environment
  • Passion for consumer behavior and what motivates audiences to react
  • Proactively seeks to solve problems with creative solutions

Employment Transparency

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law. 

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. 

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.  

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email accommodation@mbww.com

About Us

Initiative is different to other media agencies.
We are not trapped by a legacy structure primarily centered on paid advertising. Instead, we are liberated by a new world structure designed to deliver highly differentiated and highly effective communications strategies for our clients.
We are the world’s fastest growing media agency built upon the strongest strategic capability of any agency in the market. Core to this strategic proposition is the belief that the faster a brand can move through culture the more relevant it can become.
We call this Cultural Velocity ™.
Our process is designed to create ideas that move through culture through unique insight, market leading analytics and strategic media brilliance.
Our new world model is comprised of “craft centers” – Client Advice and Management, Strategy, Communications Design, Partnership and Culture, Insights & Analytics.