General information

Agency: Reprise

Function: Data & Analytics

Seniority Level: Sr Manager

Employment Type: Full-Time

Location: New York, United States

Job Ref#: 14894

Description & Requirements

Position Summary

Reprise, a global performance agency, is looking to add an Associate Director to our Analytics team, based in New York City.  The Associate Director will be responsible for helping Reprise clients understand how their performance marketing drives business results while maintaining the integrity of complex datasets through their various analytics platforms.  Additionally, you will help elevate the reporting, insights, recommendations, and utility of data and tech across Reprise by delivering best in class solutions across a portfolio of clients, providing high quality results within a fast-paced environment.

Key Responsibilities

·       Brainstorm and provide guidance to client and agency teams to drive analytic objectives, develop analytic / measurement / communication frameworks, identify data needs and formulate data solutions, manage advanced analysis and modeling projects, and implement recommended solutions with a goal to achieve clients’ business objectives.

·       Hands-on development of analytics deliverables including dashboards, reports, measurement plans, and thought leadership POVs.

·       Ability to consolidate and package up insights, analytic outputs, and action items into a well-organized, consumable package with actionable recommendations and strategies for marketers.

·       Stay informed of advancements in industry trends and developing technology; proactively apply an entrepreneurial spirit in identifying opportunities to introduce, enhance, and improve Reprise analytical tools, data mining techniques and processes, and operating procedures.

·       Partner and represent Analytics within the Reprise organization to further the development and growth of the department.

·       Manage client relationships and identify ways to up/cross-sell Analytics capabilities.

·       Deliver high quality work which can be used to promote Reprise’s services.

·       Explore opportunities across the business with existing and prospective clients to cross-sell data, insights and optimization services.

·       Proactively provide ideas for increasing the net profitability and average lifetime value of accountable client projects.

·       Develop a strategic and technical roadmap for each client and showcase the findings to both internal and external stakeholders.

Desired Skills & Experience

·       Bachelor’s Degree in statistics, mathematics, or quantitative social sciences preferred.

·       6+ years of experience doing rigorous analysis, reporting, consulting, optimizing and test plan design.

·       Demonstrative experience in digital marketing and performance reporting.

·       Ability to define objectives and prepare KPIs as measurable metrics.

·       Expert in driving solutions using analytics, including auditing, implementation, insights, reporting and delivering actionable recommendations.

·       Involvement with data science software, database languages, big data technologies and cloud environments.

·       Exposure to, and understanding of, data science techniques, traditional statistical methods, ML, AI and its use in Digital Media.

·       Demonstrated proficiency in media / reporting platforms and 3rd Party Tools (Google Adwords, Google Campaign Manager, Bing Ads, Similarweb, Amazon Advertising, BrightEdge, Facebook, Snapchat, TikTok, Google Analytics, Adobe Analytics, etc.)

·       Proficient in the design and development of multichannel dashboards, including data aggregation, data transformation, summarizing data across a variety of platforms, (i.e Google Looker Studio, Looker, Tableau, PowerBI, etc.).

·       Capable of preparing and setting up experiments, applying targeting rules and audience conditions, launching, managing and reporting for test and learn plans.

·       Proficient in building business cases and financial models to support clients investments.

·       Confident in presenting insights, prioritizing opportunities to clients, stakeholders and internal teams.

·       Effective time management skills and the ability to deliver projects on time.

·       Experience delivering training considered an advantage.

·       Demonstrated experience leading, coaching, and mentoring teams.

Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.

We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.

The salary range for this position is $120,000 to $140,000.  Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.  

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Employment Transparency

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law. 

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. 

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.  

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email

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About Us

Why join us: You’ll work hard, grow and recharge. Our diverse business offers various opportunities to grow your career across Paid Search, Paid Social, SEO, eCommerce, and Strategy, amongst others. We provide tools to support your career ambitions that include mentorship programs, learning modules and professional skills trainings. You’ll have the opportunity to drive social impact with our Diversity, Equity, and Inclusion Council to create meaningful change in our communities.

In addition to working with some of the world’s most dynamic and recognized brands, you will enjoy incredible benefits such as unlimited time off, multiple health/wellness days, extra-long holiday weekends, various perks, discounts, and benefits provided by our clients and an incredible office culture.