General information

Agency: Initiative

Job Function: Data & Analytics

Location: Los Angeles, United States

Job Ref#: 10876

Description & Requirements

Position Summary

The Audience Solutions team is a function within the CIA (Culture, Insight and Analytics) craft, built to strengthen our data led products and services throughout the agency and evolve and future proof the client’s audience first, data driven and outcome-based approach across all media buys. The Audience Solutions Team, under the purview of the analytics craft, works cross-functionally and connects agency’s proprietary people-based data to enable data-driven decisions throughout planning and activation and maximize client’s business outcomes.

The Manager, Audience Solutions, will act as a day-to-day contributor on specific client teams guiding the development and execution of addressable audience strategy across all media channels. The Manager, Audience Solutions is an expert in leveraging agency’s and client’s proprietary data assets to develop advanced audiences for advertising activation. To be successful in this role, the person needs to be an expert in big data and advanced statistics who a critical thinker with the hunger to identify and solve brand’s business problems through data. The ideal candidate needs to have an entrepreneur mentality to help develop and enhance audience and data products and services as well as analytic processes and innovations. The person will help to evolve and modernize Initiative’s audience first approach and bring addressable data driven thinking to the forefront.

Key Responsibilities

  • Leverage agency’s proprietary data assets to generate insights through descriptive and exploratory statistics to help identify the highest value audiences for the campaign
  • Custom audience development via atom level data with agency and client’s proprietary data
  • Conduct business and audience analysis via conducting modeling and analytic efforts to provide insights and outputs to planning teams that can help define audience profiling and segmentation
  • Develop and enhance propensity and look alike modeling for audience segmentation and analyses
  • Database querying and data mining with the understanding of the connections across datasets
  • Closed loop audience measurement by developing feedback loops through data join process between agency’s proprietary data/audiences and media exposures and conversions
  • Collaborate with Client Solutions team to develop audience learning agenda and measurement framework and KPIs and ensure the in-depth performance insights are delivered
  • Develop trusted advisor relationships with internal teams and external clients and bring education and consultancy on how people-based data can be leveraged across the planning, activation, and measurement
  • Assist in pioneering new approaches and work to best frame the use of data in all use cases from understanding and helping on client’s 1st Party data, activating omni-channel addressable strategies, guiding dynamic creative strategies, etc.


Desired Skills & Experience

  • Bachelor’s degree in related field or equivalent work experience
  • Minimum 3 years’ relevant experience
  • A solid understanding of the role of data in media planning, activation and measurement
  • Experience and working knowledge om Big and basic data mining routines
  • SQL knowledge and understanding of relational databases (Python/R is a plus)
  • Crosstab/statistical analysis tools (SPSS, Q, Telmar, etc) is a plus
  • Proven experience in developing meaningful data-driven insights and advanced digital media analytics
  • Knowledge and understanding in ad tech landscape and biddable media ecosystem (across search, social, or programmatic)
  • Intellectual curiosity and solid understanding in data sources and ecosystems with the ability to see from the brand’s business lens
  • Knowledge in digital marketing technologies, including DSP, DMP, Ad Server, Ad Verification, Site Analytics and audience syndication and measurement tools is a plus
  • Proven success in collaborating across multiple teams, handling multiple high priority projects in a fast-paced setting

Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.

We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.

The salary range for this position is $90,000 to $110,000.  Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.  

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Maximum Salary


Employment Transparency

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law. 

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. 

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.  

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email

About Us

Initiative is different to other media agencies.
We are not trapped by a legacy structure primarily centered on paid advertising. Instead, we are liberated by a new world structure designed to deliver highly differentiated and highly effective communications strategies for our clients.
We are the world’s fastest growing media agency built upon the strongest strategic capability of any agency in the market. Core to this strategic proposition is the belief that the faster a brand can move through culture the more relevant it can become.
We call this Cultural Velocity ™.
Our process is designed to create ideas that move through culture through unique insight, market leading analytics and strategic media brilliance.
Our new world model is comprised of “craft centers” – Client Advice and Management, Strategy, Communications Design, Partnership and Culture, Insights & Analytics.