General information

Agency: Initiative

Job Function: Data & Analytics

Location: New York, United States

Job Ref#: 6163

Description & Requirements

Position Summary

Your role is to lead Business Intelligence & Accountability for a select group of clients. This entails building, scaling and elevating a holistic approach to campaign execution and measurement across all channels, and leading the team managing all deliverables for these clients.

Key Responsibilities

Client
  • Development of client-specific measurement plans
  • Manage the outputs of day to day requirements and workflow of the client as it relates to Business Intelligence & Accountability
  • Responsible for presentation of research and analytics to client, with support from your team, with focus on recommendations and actionable insights
  • Keep client apprised of emerging measurement methodologies such as digital optimization and cross channel attribution. Provide research vendor POVs, selection and RFPs, as appropriate 
Internal 
  • Responsible for the management and training of Business Intelligence & Accountability team in media math and analytics fundamentals 
  • Help guide junior members on story-board/ narrative to provide rich insights 
  • Responsible for the best practice application of analytics approach 
  • Ensure Ad Ops processes are aligned with client needs 
  • Proactively collaborate internally across Initiative crafts to ensure a data driven approach to Strategy, Communications Design and Partnerships. 
Commercial 
  • Work with Client Advice & Management to identify opportunities to better support client needs 
Key Performance Indicators (KPI’s): 
  • Client 
    • Strong feedback from client teams on Business Intelligence & Accountability contributions. 
    • Able to deliver best in class research and analytics that drive effectiveness and efficiencies 
    • Able to effectively lead the management of the client’s Business Intelligence & Accountability 
    • Accurately and effectively manage clients’ day to day communications 
  • Internal 
    • Able to successfully manage Business Intelligence & Accountability timeline and deliverables
    • Able to deploy tools and techniques to deliver best in class Business Intelligence & Accountability 
  • Commercial 
    • Contributor to organic revenue from Business Intelligence & Accountability

Desired Skills & Experience

  • Bachelor’s degree or experience in related field 6-8+ years industry experience, including 3+ years of management experience 
  • Strong experience with automation, business intelligence platforms, digital activation, programmatic, DMPs and be able to articulate a clear POV against each 
  • Strong knowledge of digital marketing technologies, including DCM, Sizmek, Google Analytics, IAS, etc. 
  • Knowledge of Tableau & SharePoint or any other dashboard & data visualization tools 
  • Experience with the following industry tools a plus: Syndicated Consumer (e.g. Simmons, MRI), Syndicated Sales (e.g. IRI, Nielsen), Media Consumption (e.g. N-Power, Arbitron, ComScore), Paid Media Monitoring (e.g. Kantar, AdViews), Social Media Monitoring (e.g. NetBase, Sysomos), 1st Party (e.g. CRM), 3rd Party (e.g. Blue Kai), Digital Ad Server (e.g. DART, Atlas, Mediamind) & Site Served, Website Analytics (e.g. Omniture, Web Trends) 
  • Knowledge of Python, R, or any other advanced analytics software package a plus 
  • Ability to communicate complex concepts at varying levels (from superficial to detailed) to suit the audience 
  • Excellent communication, organizational, interpersonal and problem solving skills 
  • Ability to proactively drive the business forward (i.e. being able to take the initiative rather than rely on direction) 
  • Ability to delegate and oversee direct reports 
  • Proven ability to develop and maintain strong professional relationships with clients, colleagues and vendors 
  • Excellent written, verbal communication and presentation skills 
  • Strong time-management and organizational skills 
  • Required PC proficiency and solid working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.) 
  • Proven problem solving ability 
  • Ability to work successfully within a team, handling multiple projects and meeting tight deadlines under pressure

Employment Transparency

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law. 

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. 

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.  

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email accommodation@mbww.com

About Us

Initiative is different to other media agencies.
We are not trapped by a legacy structure primarily centered on paid advertising. Instead, we are liberated by a new world structure designed to deliver highly differentiated and highly effective communications strategies for our clients.
We are the world’s fastest growing media agency built upon the strongest strategic capability of any agency in the market. Core to this strategic proposition is the belief that the faster a brand can move through culture the more relevant it can become.
We call this Cultural Velocity ™.
Our process is designed to create ideas that move through culture through unique insight, market leading analytics and strategic media brilliance.
Our new world model is comprised of “craft centers” – Client Advice and Management, Strategy, Communications Design, Partnership and Culture, Insights & Analytics.