General information

Agency: Initiative

Function: Communications

Location: Amsterdam, Netherlands

Job Ref#: 12490

Description & Requirements

Position Summary

As Director, Communications Design you are responsible for designing the blueprint for cultural ideas to spread through communications planning excellence, integration and growth performance of your clients and brands. In your role, you are responsible for translating the communications strategy into an actionable idea platform (in collaboration with creative partners) that will deliver behavioural change at all connection points.

Creating innovative connections that grow brands is a passion for you. You bring expert knowledge of the media and communications landscape and are well-versed in opportunities impacting your client’s audience and category – from the next big platform to the biggest cultural shift coming your way. You are considered a connections expert amongst your peers & clients and when it comes to managing big projects you are a skilled & confident conductor of stakeholders of all levels. Your experience allows you to think outside the box and you have the creative ability to develop new communication ideas that allow audiences to engage, interact and share experiences with others.

You will collaborate with the Strategy team on the Connections Architecture and utilize your experience & skills to manage the design of fully integrated communications plans across owned, earned and paid connections. You work closely with the analytics leads to identify appropriate audience and data strategies to unlock growth. You lead the relationship with SBUs and client agencies roster throughout the design stages and collaborate with the Partnerships team in evaluating & selecting the right partners, and appropriate spending across the Communications Design blueprint.

Key Responsibilities

  • Oversee client education program around communications design relevant marketplace trends.
  • Present the communications design idea and recommendation to the client in collaboration with Client Leadership, Strategy and Partnerships.
  • Oversee the day-to-day requirements and workflow of the client as it relates to Communications Design outputs, in consultation with Client Leads.
  • Responsible for the communications design brief deployment and relevant stakeholder engagement (Specialty Business Units, partnerships, partner agencies, media).
  • Lead ideation sessions and curate outcomes.
  • Responsible for the development of the communications idea all connections will help unlock.
  • Responsible for effective design of communications architecture and ecosystem delivery across Owned, Earned, Shared, and Paid (OESP) for your clients. Within the team, responsible for ensuring communications plans move far beyond paid, and are unified by a clear idea and communications behaviors.
  • Responsible for analytics strategy per brief and the integration of MBI input.
  • Responsible for integration of Specialty Business Units activities within every relevant brief, in line with business goals.
  • Responsible for the implementation of communications design deliverables as part of client business development & growth strategy.
New Business
  • Responsible for the production of best-in-class communications design outcomes on assigned pitches.

Desired Skills & Experience

  • Proven experience in integrated planning roles in media, publisher/vendor, or communications discipline (digital, content).
  • Category or audience experience as relevant per assignment.
  • Ability to delegate and oversee direct reports.
  • Proven ability to develop and maintain strong professional relationships with clients, colleagues and vendors.
  • Adequate experience in managing or developing staff.
  • Strong time-management and organizational skills.
  • Required PC proficiency and solid working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.).
  • Proven problem-solving ability.
  • Ability to work successfully within a team, handling multiple projects and meeting tight deadlines under pressure.
  • Experience/involvement in new business planning and strong presentation skills.

About Us

Initiative is different to other media agencies.We are not trapped by a legacy structure primarily centered on paid advertising. Instead, we are liberated by a new world structure designed to deliver highly differentiated and highly effective communications strategies for our clients.

We are the world’s fastest growing media agency built upon the strongest strategic capability of any agency in the market. Core to this strategic proposition is the belief that the faster a brand can move through culture the more relevant it can become. We call this Cultural Velocity ™. Our process is designed to create ideas that move through culture through unique insight, market leading analytics and strategic media brilliance. Our new world model is comprised of “craft centers” – Client Advice and Management, Strategy, Communications Design, Partnership and Culture, Insights & Analytics.

At Mediabrands and Kinesso, we celebrate difference and believe this makes us stronger. Mediabrands and Kinesso are equal opportunity employers and committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law.