General information

Agency: Initiative

Job Function: Planning

Location: Portland, United States

Job Ref#: 12704

Description & Requirements

Position Summary

NIKE Inc. is the world's leading designer, marketer, and distributor of authentic athletic footwear, apparel, equipment, and accessories.

Founded by Bill Bowerman and Phil Knight in 1972, Nike has grown over the last 50 years into one of the most valuable, most loved and most emulated brands in the world, singular in its ability to create cultural conversation within the world of sports and fashion and far beyond. 

Nike's mission is to bring inspiration and innovation to every athlete* in the world; a mission expressed every day through product design, digital and physical retail consumer experiences, and brand communications. 

Initiative has recently been appointed Nike’s agency of record for Global Media, responsible for strategy, integrated media planning, and paid/organic social strategy and activation for Nike’s and Jordan Brand’s multi-region integrated brand and product campaigns.

Partnering with Nike and Jordan is an extraordinary opportunity requiring extraordinary talent. Our vision is to build the best integrated team connecting brand and performance to deliver best in class outcomes. The Initiative team will be highly diverse, attracting the sharpest emerging and established media experts across all disciplines in the industry. With the chance to grow and do great work people all over the region will see, admire, and respond to. 

As Associate Director, Communications Design you are the orchestrator of the Communications Plan, and all its detail. Working with the Director, Communications Design, you oversee the translation of the idea approach into the detailed communications architecture and connected plan, the brand will take to market, tied to culture.

Your role is to curate every detail to create powerful experiences for your client’s brands in market, aligned to the strategy and idea. With strong expertise gained from 4+ years’ experience in an experience planning role (media, content, digital), you have a strong understanding of how communications work in today’s dynamic communications landscape. You think about how ideas work, and what the right vehicles and tactics are to make them spread. You are digitally savvy, and are able to use new technologies, platforms and approaches to give our ideas the right push to create cultural conversation.

As the Associate Director, Communications Design, you will help to manage the delivery of next generation plans. You will work with the Specialty Business Units, and creative partners to design the right tactics for the idea. You will work with strategic audience experts on the right high value audiences to meet the brief. You will work with growth analytics to guide the appropriate high level communications goals required to deliver the business outcomes. You will work with partnerships to identify and vet the short-list of the right channels and partners for the task, you help to make the strategic direction and idea a reality. With this knowledge to hand, you will work with your team to smartly develop the most effective, dynamic ecosystem and budget allocation recommendation to power the idea.

Key Responsibilities

  • Responsible for the development of the detailed communications plan to power the idea
  • Together with Director, Communications Design present the Connections Design holistic approach to the relevant stakeholders
  • Manage the outputs of day to day requirements and workflow of the client as it relates to Communications Design
  • Responsible for presentation of client education program around Communications Design relevant marketplace trends.
  • Responsible for the management and training of design team in communications planning fundamentals
  • Responsible for the best practice application of planning approach including key tools and techniques to surface media and marketing intelligence and insights to produce an impactful, culturally rich communications plan across owned, earned, shared, paid (OESP)
  • Write and manage outputs from RFP submissions from the Design discipline, in collaboration with Partnerships leads
  • Contributor to client Key Performance Indicator (KPI) delivery
  • Contributor to Specialty Business Units (SBU) growth and client profitability
New Business
  • Contributor to new business as required

Desired Skills & Experience

  • Bachelor’s degree in related field or equivalent experience
  • 6+ years in integrated planning role in media, publisher / vendor, or communications discipline (digital, content)
  • 3+ years of experience in managing or developing staff  
  • Category or audience experience as relevant per assignment
  • Ability to delegate and oversee direct reports
  • Proven ability to develop and maintain strong professional relationships with clients, colleagues and vendors
  • Excellent written, verbal communication and presentation skills
  • Strong time-management and organizational skills
  • Required PC proficiency and solid working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.)
  • Proven problem solving ability
  • Ability to work successfully within a team, handling multiple projects and meeting tight deadlines under pressure

Employment Transparency

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law. 

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. 

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.  

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email

About Us

Initiative is different to other media agencies.
We are not trapped by a legacy structure primarily centered on paid advertising. Instead, we are liberated by a new world structure designed to deliver highly differentiated and highly effective communications strategies for our clients.
We are the world’s fastest growing media agency built upon the strongest strategic capability of any agency in the market. Core to this strategic proposition is the belief that the faster a brand can move through culture the more relevant it can become.
We call this Cultural Velocity ™.
Our process is designed to create ideas that move through culture through unique insight, market leading analytics and strategic media brilliance.
Our new world model is comprised of “craft centers” – Client Advice and Management, Strategy, Communications Design, Partnership and Culture, Insights & Analytics.

All U.S. Mediabrands employees must be fully vaccinated against COVID-19 or have an approved accommodation.