General information

Agency: Initiative

Job Function: Investment

Location: New York, United States

Job Ref#: 6794

Description & Requirements

Position Summary

The Associate Director, Digital Partnerships is responsible for developing, executing, and monitoring all digital media Partnership strategy and plans for clients, ensuring the work is to specification and correct as well as overseeing any applicable team work, resource/allocation, growth and development. The Associate Director will drive the team to explore and identify non-traditional partnerships opportunities and innovations. This is critical to their development and the success of the Partnerships division.

Key Responsibilities

 

Client 

  • Direct communication with clients for all marketplace intelligence, negotiation and partnership needs and share leadership accountability for team’s day-to-day responsibilities.
  • Manage partnership deliverables and expectations with clients on a daily basis
  • Establish and maintain mid-level partner relationships on behalf of agency and client
  • Collaborate with Strategy, Analytics and Comms Design teams to ensure alignment with and delivery against client KPI’s
  • Partner with other internal teams to drive integrated solutions for clients 
  • Oversee partnership plan development, recommendation and implementation, incorporating necessary and appropriate rationale and research for client buy-in 
Internal 
  • Regularly provide performance assessments to the team and help them to work toward their professional goals 
  • Promote an open working environment where opinions, views and ideas can be shared and curiosity is valued 
  • Partner with other internal teams to drive integrated solutions for clients 
  • Mentor and assist in the training of all team members 
  • Provide partner selection recommendation and justification designed to deliver on client KPI’s using the most sophisticated use of data and analytics, via multi-faceted, strategic partnerships, while delivering maximum strategic value and efficiency 
  • Responsible for ensuring the Digital Partnerships team has clear strategy, budget and objectives at all times 
Commercial 
  • Provide Partnerships support for various New Business pitches 
  • Support and collaborate with all MB SBU’s for maximum effectiveness and seamless integration onto client business
  • Support MAGNA aggregate negotiations across all Digital media channels

Desired Skills & Experience

  • Bachelor’s degree in related field or equivalent experience
  • 6+ years of experience in digital media 
  • 1+ years of experience in an Associate Director position 
  • 3+ years of management experience required 
  • Proven ability to develop and maintain strong professional relationships with senior-level clients, colleagues and vendors 
  • Demonstrated ability to develop digital marketing communication plans specifically encompassing digital media strategies
  • Ability to drive projects from conception to completion; project management experience
  • Proven knowledge of online planning and research tools and resources
  • Experience with campaign management/ad serving technology: Double Click DART, Atlas DMT 
  • Preferred working knowledge of third party Internet marketing research: comScore Media Metrix, Nielsen NetView, @Plan, eMarketer and others
  • Programmatic experience. Experience working with a DMP preferred

Employment Transparency

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law. 

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. 

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.  

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email accommodation@mbww.com

About Us

Initiative is different to other media agencies.
We are not trapped by a legacy structure primarily centered on paid advertising. Instead, we are liberated by a new world structure designed to deliver highly differentiated and highly effective communications strategies for our clients.
We are the world’s fastest growing media agency built upon the strongest strategic capability of any agency in the market. Core to this strategic proposition is the belief that the faster a brand can move through culture the more relevant it can become.
We call this Cultural Velocity ™.
Our process is designed to create ideas that move through culture through unique insight, market leading analytics and strategic media brilliance.
Our new world model is comprised of “craft centers” – Client Advice and Management, Strategy, Communications Design, Partnership and Culture, Insights & Analytics.