General information

Agency: Magna

Job Function: Research

Location: New York, United States

Job Ref#: 12583

Description & Requirements

Position Summary

Media technology and advertising techniques are changing rapidly, and the need to step back, look at the big picture and predict what comes next has never been more crucial for the media & advertising industries.
 
The Associate Director will contribute to MAGNA’s global market research and forecasting efforts by collecting data and insights from multiple markets in order provide Mediabrands clients (brands) with custom research, reports and presentations.

Key Responsibilities

The Associate Director will perform market research on the following topics
  • Monitoring and forecasting market trends in the advertising marketplace, in the US and globally (potential to be assigned specific markets looking forward). 
  • Benchmarking ad spend patterns and trends for some of Mediabrands largest clients and their competitors, analyzing data from databases like Kantar and Nielsen.
  • Analyzing key drivers (audience trends, new technologies) and trends by country (70+ markets), by media category (TV, internet, etc), and spending trends by client category (retail, automotive etc.).
  • Analyzing and forecasting the impact of new technologies (e.g. programmatic buying, big data, mobile media) on the media/advertising ecosystem and spending patterns.
  • Forecasting long term advertising spending based on historical correlation with the general economy.

Desired Skills & Experience

  • College Degree, with major in Business, Economics, Political Science, Finance or Science
  • Familiarity with, and taste for, international macro-economic analysis, as the Associate Director will need to monitor the economic, legal and political environment in the geographical markets that they've been assigned (Latam, EMEA or APAC) when forecasting ad spending.
  • Communication and organization skills: The Associate Director will maintain and manage a network of contacts in multiple markets (mostly Mediabrands colleagues), in order to collect data and insights through direct contacts and surveys. Down the road, the Associate Director will be asked to present their findings to Mediabrands colleagues or clients.
  • Quantitative and IT ability: fluency with excel. Ability to perform statistical regressions is a plus, however the position does not require fluency in advanced statistical methods, tools, econometrics, datamining or databases.
  • Writing and design abilities: the Associate Director will need to write notes and PowerPoint presentations in a concise and engaging way, about market conditions and developments in advertising markets and media industries, in the US and globally.
  • One foreign language (e.g. Spanish or Chinese) would be a plus.

Employment Transparency

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law. 

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. 

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.  

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email accommodation@mbww.com

About Us

MAGNA is the centralized IPG Mediabrands resource that provides strategic investment and media intelligence for agency teams and clients. We utilize our insights, forecasts and strategic relationships to provide clients with a competitive marketplace advantage.

• MAGNA harnesses the aggregate power of all IPG media investments to develop go-to-market strategies, designing unique partnerships to drive maximum value for our clients.
• MAGNA has set the industry standard for more than 60 years by predicting the future of media value. We publish more than 40 annual reports on audience trends, media spend and market demand as well as ad effectiveness.

OUR PURPOSE + VALUES:
MAGNA infuses the organization with knowledge that empowers better decision-making. We are a team of experts across five key competencies who support IPG cross-functional teams through:
1. Partnership
2. Enablement
3. Accountability
4. Connectivity
5. Education

All U.S. Mediabrands employees must be fully vaccinated against COVID-19 or have an approved accommodation.