General information

Agency: Initiative

Job Function: Operations

Location: New York, United States

Job Ref#: 11546

Description & Requirements

Position Summary

We are currently looking for someone to join the Initiative team and be responsible for media and data processes as required by the client across all media channels. The ideal candidate will be someone who has experience in Media Operations plus either Media Planning, Media Buying or Ad Operations. They work well in a fast-paced dynamic environment, understand the sense of urgency and attention to detail inherent in delivering successful media campaigns and the importance of delivering data that is cleansed, harmonized, and accurate.

This is a pivotal role within our rapidly growing team of experienced specialists and must support the team/client as follows:

  •          Create and document media activation best practices
  •          Roll out of any new processes created by the central team or for new tools adopted
  •          Find solutions for non-compliance and updating processes to drive further adoption
  •          Consistent set up across measurement tools used across all media channels
  •          Responsible for data sources and quality of data reported
  •          QA and governance of naming conventions across all channels as well as adhering to the client’s master data policies
  •          Ability to identify and resolve conflicts, with support of leadership
  • Project Manage internal stakeholders to ensure client deliverables are met

Key Responsibilities

Key Responsibilities

  • Work with internal stakeholders to ensure data integrity across multiple client deliverables (Budget Documents, Audit Deliverables etc)
  • Internal and client facing Taxonomy lead (upstream and downstream taxonomies)
  • Liaison between various internal stakeholders and Data Engineers
  • Oversee recurring measurement and compliance reporting
  • Support and guide junior team members to produce optimal work and promote upward growth
  • Coordinate and ensure standardized set up across all media channels
  • Ensure standard of knowledge across all tools and platforms used is consistent across the teams
  • Identify opportunities to implement new processes and tools to create efficiencies across teams

Desired Skills & Experience

  • 4+ years’ experience with digital operations processes
  • Managed a team of 3 + strength
  • Project Management is key
  • Excellent quantitative and analytical skills with the ability to draw conclusions based on data
  • Ability to investigate, analyze and solve problems as well as clearly communicate results
  • Handle multiple projects in a fast-paced environment with the ability to learn and apply new concepts and tools quickly
  • Strong attention to detail, well organized and possesses the ability to priorities multiple tasks under pressure
  • Strong Excel proficiency is required
  • Knowledge of media tools (Search Ads 360, Nielsen, Comscore, Lumina, Integral ad science) is essential
  • Excellent project management and time management skills
  • Ability to work collaboratively as part of a cross-functional team
  • Excellent verbal and written communication skills, ideally comfortable in a consultative, client-facing environment
  • Be a highly motivated team player

Employment Transparency

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law. 

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. 

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.  

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email

About Us

Initiative is different to other media agencies.
We are not trapped by a legacy structure primarily centered on paid advertising. Instead, we are liberated by a new world structure designed to deliver highly differentiated and highly effective communications strategies for our clients.
We are the world’s fastest growing media agency built upon the strongest strategic capability of any agency in the market. Core to this strategic proposition is the belief that the faster a brand can move through culture the more relevant it can become.
We call this Cultural Velocity ™.
Our process is designed to create ideas that move through culture through unique insight, market leading analytics and strategic media brilliance.
Our new world model is comprised of “craft centers” – Client Advice and Management, Strategy, Communications Design, Partnership and Culture, Insights & Analytics.

All U.S. Mediabrands employees must be fully vaccinated against COVID-19 or have an approved accommodation.