General information

Agency: Interactive Avenues

Job Function: Planning

Location: Bangalore, India

Job Ref#: 14207

Description & Requirements

Position Summary

The Senior Planner will be involved with the development of media plans for assigned clients across multiple channels. This person is required to have a solid understanding of the client’s business and apply their media recommendation to deliver against the clients’ objectives.


Key Responsibilities

  • Understand client’s business objectives and advertising strategy.
  • Knowledgeable and keeps up-to-date on all available market and consumer information necessary to the preparation of an effective and efficient digital media plan.
  • Works closely with all assigned media personnel in the group with evaluation of media information necessary to the preparation of the digital media plan that best implements the media objectives and strategies.
  • Ensuring approved planned media are placed and consistent.
  • Identifying target audiences and analyzing their characteristics, behavior, and media habits.
  • To maintain good communication with media owners, newspapers, magazines and websites owners.
  • Undertaking research and analyzing data using specialist industry resources.
  • Monitoring and optimising effectiveness of campaigns.
  • Maintaining records and preparing periodic reports as may be required on assigned accounts.

Desired Skills & Experience

  • Minimum diploma in Mass communication or any related field.
  • Good Communication and presentation skills.
  • Careful and meticulous.
  • A self-starter and a team player with the ability to handle multiple projects simultaneously
  • Able to work within timelines.
  • Confident and able to handle situations professionally

About Us

Interactive Avenue’s vision is to make advertising more insightful to the brands. We do this by employing the world’s very best talent to solve some of the toughest challenges of today’s digital marketing landscape. It’s important that we hire people whose values reflect those of our own: genuine, results-focused, daring, and insightful. As an Interactive Avenues employee, we promise you a workplace that invests in your career, cares for you and is fun and engaging. We believe these factors create a workplace where you can be yourself and do amazing work.