General information

Agency: Reprise

Job Function: Social

Location: New York, United States

Job Ref#: 7957

Description & Requirements

Position Summary

We are currently seeking an Associate Director, Paid Social in our New York office who will be able to lead a team in developing and executing innovative Paid Social Advertising media plans and cross-discipline/corridor communications planning. This person will be responsible for ensuring that the client receives comprehensive media and communications plans that address their strategic objectives. These responsibilities will also include the development of strong cross-functional teams and client relationships, serving as team leads for the execution of world-class social programs. 

Key Responsibilities

  • Key participant in strategic media planning and execution 
  • Serves as a resource for managers, sr. analysts / analysts for advice and counsel 
  • Recommends targeted, innovative media vehicles consistent with media and content strategies 
  • Becomes an expert in the client’s business and builds trusted partnerships with all levels of clients 
  • Ensures best practices are applied across account responsibilities 
  • Demonstrates ability to present and sell strategies/plans through to the client 
  • Develops, trains and motivates team of assistants, planners and supervisors 
  • Proactively seeks out and studies information to remain current on media trends 
  • Recognizes and acts on opportunities to grow business  
  • Ability to develop thought-leadership collateral for public consumption, and / or participation in conferences and relevant media communities 

Desired Skills & Experience

  • Bachelor's degree or equivalent preferred  
  • Five to eight years of experience in digital media planning, including three to five years management experience required  
  • Agency experience preferred  
  • Very strong experience in developing robust, creative, and innovative paid social / native advertising / content marketing programs – in excess of $1mm annually 
  • Strong understanding of cross channel planning, demonstrating strong coordination of digital and offline media efforts. 
  • Extensive experience writing and presenting relevant information  
  • Understanding of marketing and communications process, and ability to execute streamlined processes across clients, media partners, and other agencies.
  • Demonstrated ability to grow junior talent and help develop team skills / careers 

Employment Transparency

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law. 

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. 

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.  

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email accommodation@mbww.com

About Us

As the global performance marketing agency of IPG Mediabrands, we are obsessed with Customer Flow, the continuous movement of customers along the path to purchase. Our purpose is to help brands build and accelerate Customer Flow, and we offer deep expertise in digital crafts required to move customers along that journey. We do this by unifying our craft experts which include search, social media, SEO, eCommerce, content creation and strategy under a single operating system.

Our expert team of specialists delivers integrated initiatives that help the world’s leading brands connect to the people who drive their business forward – efficiently and effectively. Reprise is headquartered in New York with over 60 offices around the world and works with brands like Johnson & Johnson, Coca-Cola, Amazon, American Express, Lego & more.