General information

Agency: Initiative

Job Function: Planning

Location: London, United Kingdom

Job Ref#: 12552

Description & Requirements

Position Summary

Working closely with the Group Director and the rest of the team, the role will be to help lead the team in developing media planning solutions, implementation and reporting procedures.
The Associate Director, CAM/CD, partners with the integrated Initiative team and across Mediabrands SBUs to ensure brilliant strategy, media plan design, flawless execution, and most importantly, delivery on KPIs and business results for your client.

The team act as brand guardians for one of Initiative’s key clients, Amazon.  They strive to deliver the best possible communication solutions across all channels for these clients. This role will focus on the Prime Video part of the business, across key tentpole releases and local releases (e.g., Clarkson’s Farm, The Boys, to name a few). Previous experience in entertainment is preferable (we will also consider those with Live Sports experience).   

The role requires planning across all channels in conjunction with specialists - TV, Digital, OOH, Print and Radio, however, it is essential that the candidate has strong working knowledge of creating and implementing digital, OOH, TV and Media partnership activity.

Key Responsibilities

  • Manages all communications in a timely manner, with no request going unnoticed.
  • Leads client proposals, recommendations and points of view
  • Build relationships with day to day leads on the client side, as well as with clients’ partner agencies
  • Works with internal discipline partners to understand creative needs and develop communications for partner agency teams to ensure timely delivery of assets for campaigns
  • Driving creative media solutions on behalf of the Prime Video client 

  • Participate in all client briefings, record and report client needs and objectives to Client Advice senior leaders and to the integrated Strategy, Communications Design and Partnership leads
  • Actively drive and support the efforts of leadership and the integrated client team, including SBUs, to deliver brilliant work, best in class, integrated solutions, and flawless execution, contributing to positive client satisfaction scores
  • Learning how to be the internal “client voice” to ensure business-appropriate lens is placed across all internal responses, recommendations and points of view
  • Support your Group Director in leading key projects and internal timelines

  • Advise team on producing tracking reports to monitor progress against financial goals / targets across Initiative and Mediabands SBU’s

Desired Skills & Experience

  • Proven ability to develop and maintain strong professional relationships with clients, colleagues and vendors
  • 5+ years’ experience in Marketing, Advertising or Media
  • 3+ years’ experience in leading, managing and developing a staff
  • Ability to drive projects from conception to completion; project management experience
  • Background in consulting, marketing, advertising or integrated communications
  • Strong leader, presenter and packager of opportunities
  • Strong commercial acumen

About Us

Initiative is different to other media agencies.
We are not trapped by a legacy structure primarily centered on paid advertising. Instead, we are liberated by a new world structure designed to deliver highly differentiated and highly effective communications strategies for our clients.
We are the world’s fastest growing media agency built upon the strongest strategic capability of any agency in the market. Core to this strategic proposition is the belief that the faster a brand can move through culture the more relevant it can become.
We call this Cultural Velocity ™.
Our process is designed to create ideas that move through culture through unique insight, market leading analytics and strategic media brilliance.
Our new world model is comprised of “craft centers” – Client Advice and Management, Strategy, Communications Design, Partnership and Culture, Insights & Analytics.

At Mediabrands and Kinesso, we celebrate difference and believe this makes us stronger. Mediabrands and Kinesso are equal opportunity employers and committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law.

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