General information

Agency: Initiative

Function: Investment

Seniority Level: Sr Manager

Employment Type: Full-Time

Location: New York, United States

Job Ref#: 17465

Description & Requirements

Position Summary

The Associate Director, Video Partnerships is a high-level client team specialist role at Initiative, requiring strong leadership and managerial skills. The role involves strong knowledge of the video space and available media research and systems, ability to juggle multiple tasks at one time, and negotiating media partnerships. The Associate Director helps to lead the strategic direction and is tasked with being a marketing partner for the clients. The Associate Director is an expert on client’s business, and within the agency.

Key Responsibilities

  • Collaborate with Comms Design, Analytics and Client Advice and Management to ensure alignment with and delivery against client KPI’s 
  • Interact positively with clients to gain their trust and demonstrate value 
  • Identify synergistic and/or targeted opportunities on an on-going basis for clients to further drive their business 
  • Ability to work in a team environment that promotes collaboration 
  • Accountable for video plan output timeliness, accuracy, and overall excellence 
  • Instrumental in managing client’s media investment; responsible for smooth running of day-to-day activities 
  • Direct staff in the day-to-day activities of their group(s) 
  • Plans, directs, supervises, and coordinates work activities of subordinates and handles all personnel requirements for immediate staff including training and development 
  • Primary contact for Strategy, Comms Design and Analytics groups 
  • Inspire while leading by example in developing, motivating, mentoring and coaching their team 
  • Ensure that all direct reports master the skills and organizational savvy required for advancement 
  • Adept at communicating effectively across all levels 
  • Provide partner selection recommendation and justification designed to deliver on client KPI’s using the most sophisticated use of data and analytics, via multi-faceted, cross-channel strategic partnerships, while delivering maximum strategic value and efficiency 
  • Develop processes and manage team to ensure superior in-flight stewardship, optimization, delivery and (cross-platform) post-analysis – but also able to free up more time for creative approaches to each client’s business 
  • Resolve major issues with media partners 
  • Prepare and deliver proposals to various audiences 
  • Provide Partnerships support for various New Business pitches including costs exercises 
  • Support and collaborate with all MB SBU’s for maximum effectiveness and seamless integration onto client business 
  • Support MAGNA aggregate negotiations across appropriate channels 

Desired Skills & Experience

  • 6+ years relevant experience including 3+ years supervisory experience required 
  • National broadcast media buying experience required with a demonstrated solid technical and negotiating skills 
  • Experience writing and delivering presentations 
  • Detailed awareness of client business issues, industry trends, consumer trends, promotional resources, market status, and competition 
  • Understanding of the principles of marketing and advertising, as well as an understanding of media concepts and terms, creative and budget requirements 
  • Able to successfully manage multiple full service accounts 
  • Solid understanding of media data sources in terms of what is measured, the method, and information reported 
  • Fluent in mathematical concepts with an ability to translate data into well-articulated ideas 
  • Knowledge of all media types 
  • Solid understanding of research tools 
  • Strong organizational, interpersonal, and managerial skills 
  • Knowledge of buying, planning, client presentation and reporting 
  • Superior written and verbal communication and presentation skills 
  • Ability to work successfully with teams, handling multiple projects and meeting tight deadlines under pressure 
  • Demonstrated critical thinking and problem-solving abilities 
  • Superior analytical abilities and quantitative skills, including math proficiency 
  • Ability to effectively utilize media research and reporting resources 
  • Technical proficiency, particularly with media systems and MS Excel, Word, and PowerPoint 

Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.

We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.

The salary range for this position is $115,000 to $120,000.  Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.  

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Employment Transparency

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law. 

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. 

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.  

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email

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About Us

Initiative is different to other media agencies.
We are not trapped by a legacy structure primarily centered on paid advertising. Instead, we are liberated by a new world structure designed to deliver highly differentiated and highly effective communications strategies for our clients.
We are the world’s fastest growing media agency built upon the strongest strategic capability of any agency in the market. Core to this strategic proposition is the belief that the faster a brand can move through culture the more relevant it can become.
We call this Cultural Velocity ™.
Our process is designed to create ideas that move through culture through unique insight, market leading analytics and strategic media brilliance.
Our new world model is comprised of “craft centers” – Client Advice and Management, Strategy, Communications Design, Partnership and Culture, Insights & Analytics.