General information

Agency: Initiative

Job Function: Planning

Location: London, United Kingdom

Job Ref#: 12946

Description & Requirements

Position Summary

Within Rufus, this role focuses on Amazon Consumer lines of business consisting of a a range of different Amazon brands including Amazon Books, Amazon Web Services, Amazon Ads, Amazon Business, Fashion, Fresh and Kids+. The role requires of a blend of great Planning/strategic nous with strong client and team management. The role will be a line manager of a high performing Executive and Associate. Reporting into Harry Moss, Head of Amazon Consumer.

Key Responsibilities


  • Able to take a simple brief independently and develop a response which incorporates clear targeting and strategic channel planning based on insights, research and data. Interrogate and question elements of the brief when necessary.
  • Ownership of the plans, ensuring they are up to date and accurate
  • Knowledge and relevant application of research available (i.e. TGI, IPA Touchpoints, IMS, Nielsen, Google, plus bespoke INI tools)
  • Keep up to date with media marketplace in order to educate clients on the changing media landscape and the opportunities arising as a result. 
  • Ability to interrogate and analyse research reports to draw conclusions and insights.
  • Where necessary you will get involved with new business pitches and creative solutions brainstorms. 


  • Attention to detail when producing documents is of high importance, both yourself and overseeing those of the junior members of the Communications Design team
  • Ensure all administration is up to date, accurate and all internal/external deadlines are met. 
  • Oversee weekly internal and external reporting where necessary. 
  • Develop strong relationships with media owners, creative agencies, and ad-servers to ensure best in class delivery, as well as solutions, across platform.
  • Ensuring high quality Post Campaign Reports are delivered to the client in a timely fashion.
  • Oversee digital campaign set up and trafficking requirements.
  • Have a passion for test and learn within digital media, with proven experience working across performance as well as big brand campaigns 


  • Coaching and developing the Executives and Associates within team
  • Develop effective working relationships with activation teams.
  • Day to day liaison between client and agency
  • Ability to adapt quickly in order to support the team from one challenge to the next. 

Desired Skills & Experience

  • Insight and media strategy involvement
  • Client liaison experience
  • Knowledge of all media and media owners
  • Category or audience experience as relevant per assignment  
  • Ability to delegate and oversee direct reports 
  • Proven ability to develop and maintain strong professional relationships with clients, colleagues and vendors
  • Excellent written, verbal communication and presentation skills
  • Strong time-management and organizational skills
  • Ensure your team and your own deadlines are met and you manage expectations
  • Required PC proficiency and solid working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.) 
  • Proven problem-solving ability 
  • Ability to work successfully within a team, handling multiple projects and meeting tight deadlines under pressure 
  • Be able to coach and nurture your team, deliver a positive appraisal experience, spot talent and develop all appropriately
  • Fine eye for detail 

About Us

Initiative is different to other media agencies.
We are not trapped by a legacy structure primarily centered on paid advertising. Instead, we are liberated by a new world structure designed to deliver highly differentiated and highly effective communications strategies for our clients.
We are the world’s fastest growing media agency built upon the strongest strategic capability of any agency in the market. Core to this strategic proposition is the belief that the faster a brand can move through culture the more relevant it can become.
We call this Cultural Velocity ™.
Our process is designed to create ideas that move through culture through unique insight, market leading analytics and strategic media brilliance.
Our new world model is comprised of “craft centers” – Client Advice and Management, Strategy, Communications Design, Partnership and Culture, Insights & Analytics.

At Mediabrands and Kinesso, we celebrate difference and believe this makes us stronger. Mediabrands and Kinesso are equal opportunity employers and committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law.

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