General information

Agency: Interactive Avenues

Job Function: Data & Analytics

Location: Mumbai, India

Job Ref#: 13804

Description & Requirements

Position Summary

Overall purpose:
This role focusses on leading digital analytics Command Centre division for a Global client
This role reports to: VP Analytics

Key Responsibilities

Roles and Responsibilities summary:
• Managing the Digital Listening Command Centre team
• Knowledge on social listening tools - Talkwalker, Sysomos, NetBase, Brandwatch, Unmetric, Social Bakers etc.
• Knowledge of Power BI, Tableau, Google Analytics is an advantage
• Understanding of:
• Quantitative and Qualitative research techniques is a plus
• Content & Social platforms
• ORM process and Management
• Strong grasp on technology
• Understand client objectives, category/competitive trends for various product categories
• Experience with data verification, quality control and analytics.
• Experience presenting deliverables with commentary, verbatim and visualization of data
• Driving action ability towards Media, Communication, Campaign through data-driven insights
• Integrated additional data sources to add richness of Insights and strategy
• Campaign conceptualisation through digital listening (Integrating Media and Communication)

Desired Skills & Experience

• Graduate/ Post Graduate - Management/ Statistics/ Research
• Abreast with the latest listening tools & innovative research methodologies
• Around 6-10 years of relevant experience
• Experience in a market research firm, a market intelligence division of an IT MNC or Software industry, looking to further their career in Consulting and advisory
• Good research skills, including data process, experienced in applying professional consulting and Research models
• Effective in both verbal and writing when presenting / packaging research deliverables to the clients and public
• Must be numerically-inclined and extremely comfortable in a data intensive role
• Excellent written and verbal skills in English
• Excel in executing in an orderly, organized and structured fashion
• Able to multi-task and have a strong capability to meet demanding timelines and customer expectations.
• Enjoy working in fast paced environment with the ability to learn and master new areas quickly
• Excellent PowerPoint Skills

About Us

Interactive Avenue’s vision is to make advertising more insightful to the brands. We do this by employing the world’s very best talent to solve some of the toughest challenges of today’s digital marketing landscape. It’s important that we hire people whose values reflect those of our own: genuine, results-focused, daring and insightful. As an Interactive Avenues employee, we promise you a workplace that invests in your career, cares for you and is fun and engaging. We believe these factors create a workplace where you can be yourself and do amazing work.