General information

Agency: Initiative

Job Function: Planning

Location: New York, United States

Job Ref#: 6524

Description & Requirements

Position Summary

As a Communications Designer, you are an important part of the creation of the most appropriate communications plan for your client to achieve their business goals. You are responsible for helping to strategize, produce and make sense of the key media, consumer and market intelligence required to your clients’ connections plan.
 
You have a passion for brands, media and ideas, and within the team are considered the go-to-person on the latest news and innovations going on in media. You spend time with media partners understanding their offerings in detail, and are up to speed on all the intricate tactics available to brands today – from new platforms, to new targeting opportunities. You are an important part of the idea design, and the development of the communications architecture and tactics.
 
In this role, you will develop, recommend, execute and evaluate digital media plans from inception to completion with moderate oversight from the Manager. The Communications Designer should be able to work fairly independently once given project parameters, goals and budgets to develop a sound recommendation with clear rationale. The Communications Designer will oversee two Associates in terms of daily maintenance to ensure consistent processes are being followed and all client media buys are delivering.

Key Responsibilities

Client
  • Contributor to impactful communications plan development to meet client needs and deliver communications idea
  • Attend regular client status meetings, creative statuses and maintain on-going rapport
  • Analyze and provide clients with research data and media/marketing information
Internal
  • Provide communications and audience intelligence and data inputs through the application of syndicated and proprietary systems for communications design goal setting and decision making
  • Work collaboratively with team members to develop and manage media plans for Digital (display, mobile, social, video, gaming, search)
  • Provide senior-level guidance to Associates on day to day functions
  • Mentor and assist in the training of Associates
  • Provide partner selection recommendation and justification designed to deliver on client KPI’s using the most sophisticated use of data and analytics, via multi-faceted, strategic partnerships, while delivering maximum strategic value and efficiency
  • Develop the RFPs and oversee the submission process with media partners
  • Continually vet out real-time opportunities to ensure our clients are remaining competitive
  • Develop industry and partner POV’s with Manager’s oversight
  • Participate in the development of KPIs with larger team
  • Oversee all production timelines, creative development and creative hand-offs to ensure campaign launches on time and without issue
  • Evaluate partner proposals, negotiate plan details, develop plan and ultimately present plan recommendations to internal stakeholders and clients
  • Identify and present new and emerging partners and opportunities in the marketplace
  • Oversee campaign implementation, optimization, and performance of campaign activities including authorizations, IO’s, budgets, creative, reporting and the billing and reconciliation process
  • Manage all partner specific budget allocation, optimization, media partnership programs and added value details
Commercial
  • Secure best in class marketplace pricing
  • Foster strong relationships with media partners
New Business
  • Participation in new business as required

Desired Skills & Experience

  • Bachelor degree in related field or equivalent experience
  • 1+ year(s) in integrated planning role in media, publisher/vendor, or communications discipline (digital, content)
  • 1+ year(s) of experience in a digital media planning/buying position at an advertising/media agency
  • Proven ability to develop and maintain strong professional relationships with clients, colleagues, and vendors
  • Excellent written, verbal communication and presentation skills
  • Strong time-management and organizational skills
  • Required PC proficiency and solid working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.)
  • Experience analyzing data and market research
  • Experience delegating assignments to junior staff

Employment Transparency

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law. 

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. 

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.  

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email accommodation@mbww.com

About Us

Initiative is different to other media agencies.
We are not trapped by a legacy structure primarily centered on paid advertising. Instead, we are liberated by a new world structure designed to deliver highly differentiated and highly effective communications strategies for our clients.
We are the world’s fastest growing media agency built upon the strongest strategic capability of any agency in the market. Core to this strategic proposition is the belief that the faster a brand can move through culture the more relevant it can become.
We call this Cultural Velocity ™.
Our process is designed to create ideas that move through culture through unique insight, market leading analytics and strategic media brilliance.
Our new world model is comprised of “craft centers” – Client Advice and Management, Strategy, Communications Design, Partnership and Culture, Insights & Analytics.