General information

Agency: Initiative

Function: Planning

Location: Sathorn, Thailand

Job Ref#: 16175

Description & Requirements

Position Summary

We are seeking candidates with proven experience and capabilities in conducting Digital marketing campaigns and driving performance. You will be expected to lead and build the business for any one of the key areas of digital media: banner display, SEM, social media, and mobile. Likewise, you will handle key client accounts for which you will conceptualize, plan, and implement digital campaigns in conjunction with integrated marketing communication teams.

Key Responsibilities

·        Work in digital media planning & recommendation together with the media planning/buying/ad optimization team as well as with clients focusing on digital media plans under the supervision of director.

·        Develop digital media strategies, plans, and presentations based on objectives and client's requirements, and maintain media plans including changes, budgeting, execution, and reporting.

·        Full understanding of client’s business objective/client strategy / be able to define and analyze target audience with insight both traditional and digital and able to develop a media plan for big client accounts.

·        Coaching junior strategist to solve all problems and issues during day-to-day operations both client issues and internal issues.

Desired Skills & Experience

·        7-10  years of experience in Digital media planning with good background and understanding of media planning, implementation, and optimization.

·        Experience in digital media tools ie. ComScore, Google analytics, etc.

·        Proficient in Microsoft Office esp. Excel & PowerPoint.

·        Strong interpersonal skills to work with media planning/buying/ad optimization teams as well as with clients.

·        Detail-orientated and proficient at managing projects and able to multi-task, organize, prioritize, and workload.

About Us

Initiative is a global media agency designed to grow brands through culture. Over the last three years, we’ve been named as the fastest growing media agency in the world by independent media ratings agency, RECMA. Key to our success is the fact most media agencies are built for brand awareness, with a bias for paid media. We’re a little different. We’re built for brand relevance, with a bias for Cultural Velocity. We believe the brands that succeed move and adjust with consumers at speed, showcasing their relevance and meaningfully contribute to their lives. We call this Cultural Velocity™- a measure for the speed at which a brand moves through culture to drive relevance. The faster a brand can move with culture, the more relevant they become and the greater the growth.
Operating in over 90 countries, Initiative employs 4,000 of the smartest and most diverse talent in the industry.
Visit to learn more about us !