General information

Agency: Reprise

Job Function: Planning

Location: Singapore, Singapore

Job Ref#: 10741

Description & Requirements

Position Summary

The Performance Director role is a true strategic and performance leadership position within Reprise. You will work directly with both senior level clients and our media agency partners to deliver industry leading results and opportunities to advance client outcomes.

You will be supported by a high performing executional account team and will have direct oversight into leading the day-to-day performance of your accounts across paid media, owned media, and our full suite of experience products (SEO, CRO, Analytics). With an aptitude for precision and personalisation, you will work across multi-disciplinary teams bring wholistic performance excellence to fruition for your clients, to deliver customer FLOW across the whole journey.

This role will allow you to be a strong voice and advocate for performance marketing in client and internal agency meetings. Proactively offering strategic advice and thought leadership, right down to tactical guidance and best practice advice.

Key Responsibilities

PERFORMANCE

·       Utilize your background in performance media to recommend new opportunities to improve client results and solve client challenges

·       Work with your team to review results and uncover advanced analysis to drive results forward

·       Accountable for maintaining digital hygiene factors across your line of business

·       Deliver new innovation to your client through betas and test and learn opportunities

·       Link client business challenges to a performance focused strategy and ultimately to tactical implementation

·       Keep up to date on all client activity running between Paid Search and Paid Social

·       Monitor and enable high performance across agency standards, product adoption and innovation expectations

·       Champion and represent the vision for Reprise performance product, motivating the paid team to contribute and exceed expectations​

 

CLIENT

·       Lead the senior client relationship and associated agency relationship for paid performance media

·       Active agency engagement and integration with Group Digital Leads

·       Own paid performance thought leadership and actively contribute to wider digital strategies with both the client and agency stakeholders

·       Lead performance focus meetings. Including- annuals reviews, QBRs and large project based meetings

·       Proactive in presenting data opportunities, new solutions and or potential tests with vendors

·       Close management over all major client deliverables and KPIs

·       Actively participate in agency partner strategy & planning

·       Key owner of test and learn frameworks along with measurement

 

PEOPLE

·       Provide strong leadership across of a team of highly skilled performance experts

·       Lead and create plans to grow personal and professional development across your team

·       Working closely with our agency counterparts to develop a strong working relationship.

·       Role model and leadership figure across the Perth market

·       Ensure a professional, supportive and inclusive working environment for your team

·       Manage and encourage further education and certification of team members

·       Building and maintain strong relationships with key media agency partners to ensure paid media activity aligns with offline activity

Desired Skills & Experience

7+ years of experience working across paid digital performance channels

 

Sounds knowledge across digital media and the latest industry trends

 

Experience in advanced measurement for attributable channels

 

Agency experience preferred

 

Have a lean in attitude and the ability to positively influence stakeholders

About Us

As the global performance marketing agency of IPG Mediabrands, we are obsessed with Customer Flow, the continuous movement of customers along the path to purchase. Our purpose is to help brands build and accelerate Customer Flow, and we offer deep expertise in digital crafts required to move customers along that journey. We do this by unifying our craft experts which include search, social media, SEO, eCommerce, content creation and strategy under a single operating system.

Our expert team of specialists delivers integrated initiatives that help the world’s leading brands connect to the people who drive their business forward – efficiently and effectively. Reprise is headquartered in New York with over 60 offices around the world and works with brands like Johnson & Johnson, Coca-Cola, Amazon, American Express, Lego & more.