General information

Agency: Initiative

Job Function: Planning

Location: London, United Kingdom

Job Ref#: 13747

Description & Requirements

Position Summary

As Director, Communications Design you are at the forefront of bringing the next generation of planning to life. As the Design leader of your client group, you are responsible for ensuring the adoption and adherence of communications design principles across your client base, ensuring your team consistently delivers best in class idea led, culturally empowered communications ecosystems that drive effectiveness.

With experience gained in detailed media, digital, communications or experience design roles, you are an expert in the UK media landscape and what this offers us for ecosystem planning, and how channels and experiences work across paid, owned, earned and shared connections.  You are considered a communications trailblazer amongst your peers & clients. When it comes to managing big projects you are a skilled & experienced conductor of stakeholders. Your experience allows you to think outside the box and if necessary re-design the box altogether. These abilities enable you to orchestrate and oversee the design & produce market leading communication campaigns through ecosystem planning.

Your experience across clients, categories and audiences means you are brilliant at seeing connection opportunities and ideas immediately within briefs. Your involvement and team guidance ensures brilliant strategy becomes impactful design.  Across your client group, you are well versed in the business opportunities and challenges of your key clients.  You are up to speed on their audiences and categories, and what this means for consumer behavior.  Working together with the Initiative strategist, and key partner collaborators (clients, brand teams, brand strategists etc.) you are able to provide strong strategic counsel to your design leads on how to execute against a particular brief. 

Key Responsibilities

  • Responsible for communications design product excellence across major planning initiatives across designated client base
  • Present the communications design idea and recommendation to the client in collaboration with Client Leadership, Strategy and Partnerships
  • Oversee the day to day requirements and workflow of the client as it relates to Communications Design outputs, in consultation with Client Leads
  • Oversee client education program around communications design relevant marketplace trends.
  • Responsible for team’s adoption of best in class communications design approaches and innovation, and adherence to planning process
  • Responsible for the communications design brief deployment and relevant stakeholder engagement (Speciality Business Units, partnerships, partner agencies, media)
  • Lead ideation sessions and curate outcomes
  • Responsible for the development of the communications idea all connections will help unlock
  • Responsible for effective design of communications architecture and ecosystem delivery across Owned, Earned, Shared, Paid (OESP) for your clients.  Within the team, responsible for ensuring communications plans move far beyond paid, and are unified by a clear idea and communications behavior/s
  • Responsible for analytics strategy per brief and the integration of MBI input
  • Responsible for integration of Specialty Business Units activities within every relevant brief, in line with business goals
  • Responsible for implementation of communications design deliverables as part of client business development & growth strategy
New Business
  • Responsible for the production of best in class communications design outcomes on assigned pitches

Desired Skills & Experience

  • Experience in integrated planning role in media, publisher / vendor, or communications discipline (digital, content)
  • Experience leading, managing and motivating a team
  • Category or audience experience as relevant per assignment 
  • Ability to lead strategic thinking for integrated marketing communication plans encompassing traditional and non-traditional media strategies
  • Ability to ensure consistency and best practices across all projects;  strong project management skills
  • Strong organizational, analytical and leadership skills
  • Proven ability to develop and maintain high level professional relationships with senior clients, colleagues and vendors
  • Ability to assess client needs for utilization and development of planning and research tools and resources
  • Excellent communication skills both written and verbal
  • Strong experience/involvement in new business planning and presentations skills

About Us

Initiative is different to other media agencies.
We are not trapped by a legacy structure primarily centered on paid advertising. Instead, we are liberated by a new world structure designed to deliver highly differentiated and highly effective communications strategies for our clients.
We are the world’s fastest growing media agency built upon the strongest strategic capability of any agency in the market. Core to this strategic proposition is the belief that the faster a brand can move through culture the more relevant it can become.
We call this Cultural Velocity ™.
Our process is designed to create ideas that move through culture through unique insight, market leading analytics and strategic media brilliance.
Our new world model is comprised of “craft centers” – Client Advice and Management, Strategy, Communications Design, Partnership and Culture, Insights & Analytics.

At Mediabrands and Kinesso, we celebrate difference and believe this makes us stronger. Mediabrands and Kinesso are equal opportunity employers and committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law.

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