General information

Agency: Initiative

Job Function: Data & Analytics

Location: Los Angeles, United States

Job Ref#: 10951

Description & Requirements

Position Summary

Imagine a role where your data engineering skills constantly evolve data unification and automation for the world’s largest advertiser and top 2 Fortune 500 company! Imagine no more. Meet Rufus, Amazon’s media agency of record, powered by Initiative media! Rufus is looking for a Director of Culture, Insights and Analytics to join the Amazon team to support reporting and analytics outcomes that accelerate data informed decision making. Supporting this exciting line of business, you will be a data minded, hands-on individual with a technical academic background, entrepreneurial spirit and interest in media and marketing, in addition to audience and customer segmentation. 

Key Responsibilities

  • Oversee, and be hands-on, with data collection, aggregation, harmonization, QA and transfer from multiple partners and systems for analysis and reporting (e.g., Sizmek, Google DV360, Facebook, Twitter, Sprinklr, Media Tools, Prisma, comScore, Telmar, Nielsen etc.) - develop insights and optimizations in collaboration with media partners 
  • Manage delivery of analytics and insights for digital channels across Ad Server, DSP, DMP and other data sources, e.g. Sizmek, The Trade Desk and Social Media 
  • Develop measurement frameworks based on proactively gathered inputs from cross-functional teams and clients  
  • Identify opportunities for efficiencies in analytic services delivery, through standardization and automation
  • Lead the team and execute custom data visualization in dashboard platforms excluding (Tableau, PowerBI etc.) 
  • Drive efficiencies in how analytic services are delivered, through standardization and automation 
  • Collaborate with cross-craft teams on campaign taxonomy implementation and ensure the alignment of workflows with Initiative’s data privacy policy 
  • Responsible for campaign taxonomy implementation and align with Initiative privacy lead on data governance policy 
  • Deliver thought leadership pieces and contribute to on-going team training

Desired Skills & Experience

Required: 

  • 5+ years’ experience that includes hands-on team management
  • Client-facing and stakeholder management experience 
  • Familiarity with media metrics and concepts across social and programmatic channels 
  • Knowledge of media platforms such as Sizmek, DCM, Facebook, Twitter, and Instagram 
  • Knowledgeable about descriptive, prescriptive, predictive data science techniques 
  • Data visualization tools including Tableau (PowerBI, Looker and QuickSight considered) 
  • Advanced XLS skills 
  • Experience with experimental design, A/B testing setup, execution and measurement 
  • Experience with programming languages – SQL, Python (Pandas, SciPy, Scikit-learn), R 
  • Experience with experimental design, A/B testing setup, execution, and measurement 
  • Segmentation and audience analytics 

 

Desired: 

  • Exposure to working with reporting from Sizmek and The Trade Desk 
  • Familiarity with Agile project management 
  • Exposure to executing data science in Cloud environments and toolsets 
  • AWS, Azure, Google, and Media Platforms certifications as well as participations in data bootcamps is a plus 

Employment Transparency

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law. 

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. 

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.  

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email accommodation@mbww.com

About Us

Initiative is different to other media agencies.
We are not trapped by a legacy structure primarily centered on paid advertising. Instead, we are liberated by a new world structure designed to deliver highly differentiated and highly effective communications strategies for our clients.
We are the world’s fastest growing media agency built upon the strongest strategic capability of any agency in the market. Core to this strategic proposition is the belief that the faster a brand can move through culture the more relevant it can become.
We call this Cultural Velocity ™.
Our process is designed to create ideas that move through culture through unique insight, market leading analytics and strategic media brilliance.
Our new world model is comprised of “craft centers” – Client Advice and Management, Strategy, Communications Design, Partnership and Culture, Insights & Analytics.

All U.S. Mediabrands employees must be fully vaccinated against COVID-19 or have an approved accommodation.