Agency: Initiative
Function: Planning
Location: London, United Kingdom
Job Ref#: 15022
Description & Requirements
Position Summary
The EU Performance Manager, Client Advice and Management, is part of Initiative’s Rufus team and will have an important role across Europe on Initiative’s biggest client, Amazon. This role specifically is for Amazon Workforce Staffing (WFS) and primarily covers the UK, Germany, France & Italy, with limited support for Austria, the Netherlands, Spain & Turkey. There is also potential growth into other markets throughout 2023. WFS are an important client and briefs touch all media channels, giving candidates an exciting opportunity to broaden their skill set and knowledge of the media landscape.
This role reports directly to the Head of WFS Europe, and its primary focus is helping local market teams plan, run and optimize their performance campaigns to ensure meeting or exceeding CPA targets. The successful candidate will partner with the integrated Rufus team and across Mediabrands SBUs, in each country, to ensure campaigns are following best practice for performance media, that each market has a robust testing road map and that learnings are being shared across teams and disciplines.
This role will have regular client contact to report on the work streams from each of the local market teams and report on the pan-European approach to campaigns. Therefor we are looking for and enthusiastic individual who enjoys working with clients & internal teams to deliver excellent work.
Key Responsibilities
- Contribute to thought leadership across both the client vertical and the performance media landscape.
- Build relationships with day to day leads on the client side
- Build relationships with local market Rufus teams
- Monitor local country performance and KPIs
- Coordinate market responses for channel and country performance requests
- Oversee the production of media channel deepdives
- Produce European level channel reports and insights
- Work with local market teams to build test & learn plans; ensure these plans are being actioned and results are being fed back to clients and shared between markets
- Develop a deep understanding of WFS’ tech stack, for tracking and reporting, identifying opportunities for it be improved and overseeing the implementation of those improvements
- Help pull together European level quarterly business reviews and PCAs
Desired Skills & Experience
- Proven performance and digital media experience, incl. campaign execution and reporting.
- Familiarity with ad tech platforms including ad servers, site analytics and lead/sales management software
- Ability to drive projects from conception to completion; project management experience essential.
- Good Microsoft Excel (Pivot tables, advanced formulas, formatting) experience.
- Analytical mindset and a natural affinity and competence for handling figures and data.
- Experience in inputting into and delivering presentations to clients.
- Recruitment services experience beneficial but not essential.
Employment Transparency
At Mediabrands and Kinesso, we celebrate difference and believe this makes us stronger. Mediabrands and Kinesso are equal opportunity employers and committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law.
Please reach out to our Talent Inclusion Specialist Jess at Jess.Richardson@mbww.com if you would like to have a confidential conversation regarding any adjustments that would ensure our recruitment process is accessible for you. Please note requesting a reasonable adjustment will not affect your application.
About Us
Initiative is different to other media agencies.
We are not trapped by a legacy structure primarily centered on paid advertising. Instead, we are liberated by a new world structure designed to deliver highly differentiated and highly effective communications strategies for our clients.
We are the world’s fastest growing media agency built upon the strongest strategic capability of any agency in the market. Core to this strategic proposition is the belief that the faster a brand can move through culture the more relevant it can become.
We call this Cultural Velocity ™.
Our process is designed to create ideas that move through culture through unique insight, market leading analytics and strategic media brilliance.
Our new world model is comprised of “craft centers” – Client Advice and Management, Strategy, Communications Design, Partnership and Culture, Insights & Analytics.