Agency: UM
Job Function: Data & Analytics
Location: At Home, United States
Job Ref#: 14200
Description & Requirements
Position Summary
The Manager of Decision Sciences leads an integral part of insight generation and advanced analytics for the agency and clients. This role requires understanding data at its atomic level and how to stitch diffuse datasets together to form cogent narratives for clients. This is for a business partnership where our clients are highly intelligent and engaged and also trust us and care what we think. The insight relationship matters.
Key Responsibilities
- Demonstrated ability to create analyses that move beyond an explanation of ‘what happened’ to ‘what is important,’ ‘why it happened’ and ‘what should be done’.
- Manipulate & architect large datasets to analyze the state of our clients’ businesses across multiple dimensions (sales, brand equity, search interest, website visits, social media, advertising activity)
- Apply advanced statistical methods to make predictions as to how marketing changes we recommend will impact client business
- Comfort developing business relationships to source higher quality and greater volumes of new data
- Collaborate with ad-operations, programmatic, planning, and investment teams to affect improvements on our client’s business goals
- Apply substantial amounts of independent critical thinking, and from your analyses, uncover media and marketing communications opportunities
- Forecast audience and campaign performance benchmarks to provide optimization diagnostics
Desired Skills & Experience
- Expert level knowledge of predictive modeling techniques and connecting media and business variables to key business outcome variables
- Strong knowledge of digital media reporting platforms such as DCM, DoubleClick Search, Facebook, DSPs and other digital reporting platforms
- Knowledge of statistical software packages and coding languages (eg SAS, SPSS, R, Python) a plus, or Alteryx or other statistical modeling tool
- Knowledge of a SQL based database management language is a nice to have
- Strong interpersonal, written, and verbal communication skills
- Ability to clearly and efficiently present information visually to internal and client teams
- Strong proficiency with Excel and PowerPoint
- Bachelors/Masters degree in Quantitative / Science field or 5 – 10 years experience in an analytical field
- Media/marketing experience strongly preferred
Wage and Benefits
We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.
We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.
The salary range for this position is $85,000 to $90,000. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.
Minimum Salary
85,000
Maximum Salary
90,000
Employment Transparency
It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.
For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email accommodation@mbww.com.
About Us
A full-service media agency, UM strives to Futureproof our clients’ businesses through our relentless pursuit of better science, art and outcomes. Founded in 1999, UM is made up of entrepreneurially-minded strategists, planners, researchers, investment experts, decision scientists, account executives, and content and activation specialists—over 4,800 employees across 130 offices in over 100 countries around the world. A part of IPG Mediabrands, UM’s global headquarters are in New York, with seven additional US offices in Birmingham, Chicago, Dallas, Detroit, Los Angeles, Miami, and San Francisco. UM's vision to Futureproof our clients for today, tomorrow, and beyond wouldn’t be possible without our Better People.
UM’s culture is an inclusive one, where people belong and are encouraged to bring their full selves to the office, and where personal and professional growth are a priority of every member of the team. UM’s Executive Leadership Team is dedicated to building a culture that permeates every element of the company, from work flexibility, to career planning and regular talent reviews, to an active culture club. They proudly uphold the following values:
Courage: Our courage to take risks drives our ability to set new industry standards.
Curiosity: Our relentless curiosity drives relentless innovation.
Commitment: Our commitment to uncovering better opportunities for our clients and our community is at the heart of everything we do.
Community: We pride ourselves on fostering a community where everyone can belong while actively giving back to the communities in which we live.
Caring: We care about being a diverse agency where everyone feels motivated and supported.
Candor: Our candor through open and constructive dialogue ensures better outcomes for our people and our clients.
As a company, UM is constantly pushing to improve, under their Better Science, Better Art, Better Outcomes banner, striving to set the bar in the ever-evolving media landscape. Their efforts have yielded a number of new business wins recently including Aetna, American Express, Columbia Sportswear, Gallo Wine, Henkel, and Rocket Mortgage.