General information

Agency: Mediabrands

Function: Social

Location: Toronto, Canada

Job Ref#: 13772

Description & Requirements

Position Summary

Interested in joining Mediabrands? This job post is a general application for a Paid Social opportunity at Mediabrands. 

Paid Social opportunities range from:
  • Associate, Paid Social
  • Analyst, Paid Social
  • Campaign Manager, Paid Social 
  • Senior Campaign Manager, Paid Social
  • Supervisor, Paid Social
  • Account Manager, Paid Social

Each role will involve the overall account performance and execution, day-to-day account and media activity on assigned campaigns for our clients and supports Senior Specialist in social media strategy, media planning and buying, and taking execution to the next level.

Key Responsibilities

  • Support Senior Specialist with client and account management and foster relationships with clients, internal teams, and partners
  • Support Senior Specialist/Supervisor with sourcing proposal from media partners & liaising with internal and external teams/partner
  • Perform daily campaign & budget management including creative & promotional calendars review and optimizations
  • Use research tools (Netbase, BrandWatch, Comscore, Klear, Affinio, etc.) to help develop profiles of target audiences with view into their social/online behaviors, media consumption, etc.
  • Work with agency teams and clients to ensure their needs are being met, their goals are being achieved, and their campaigns are meeting & exceeding performance expectations.
  • Operate as a key day-to-day point of contact for clients and agency planning teams as required.
  • Follow internal processes and ensure consistency of execution, performance, ad specs, campaign objectives & KPIs with the support of Campaign Manager and Associates.
  • Perform quality control of key team outputs including strategic campaign and budget recommendations, budget forecasts, performance reports, etc
  • Maintain detailed files of all pertinent records (media plans, performance reports, creative, contracts, reports, etc.) relevant to clients’ business
  • Collaborate with Campaign Manager on data pulls for reports, analyze, prepare & present actionable insights and recommendations.

Desired Skills & Experience


  • Experience launching and managing paid social campaigns in Facebook, Instagram, Twitter, LinkedIn, Pinterest, Snapchat, TikTok or any paid social management platforms.
  • Excellent working knowledge of the Microsoft Office Suite of programs.
  • Analytical skills with the ability to draw conclusions based on data.
  • Outstanding communication skills. Fluent written and spoken French required for the Montreal office.
  • Knowledge and experience of ad targeting and tagging methodologies is an asset.
  • Ability to investigate, analyze and solve problems and clearly communicate results.
  • Ability to multi-task, process-oriented, excellent time management & organizational skills, attention to detail.

What do we prioritize at Mediabrands & Kinesso Canada? Putting People First.


Here’s a few of the ways we do this:


😎 Promoting Flexible Working: A hybrid work week that works for you! Prefer to work from another country? We have the opportunity to work from anywhere in the world for 6 weeks each year. #youdoyou


❤️ Prioritizing Your Wellbeing: We start with a minimum of 37 paid days off including vacation and monthly wellness days. We also have 4-day long weekends year-round, meeting-free Friday afternoons, half-day summer Fridays, competitive benefits, RRSP matching, and more. Mental health training is provided for everyone and we have certified Mental Health First Aiders on staff to offer support. #selfcarematters


🙏 Building a Community Where Everyone Belongs: Leading the industry in our efforts to increase representation, celebrate uniqueness, and build community, we always look for new ways to foster a sense of belonging through our culture, our partnerships and our work. #youbelong


What do we prioritize at Mediabrands & Kinesso Canada? Putting People First.


Here’s a few of the ways we do this:


🌱 Investing in Your Career Growth: 42% of staff across Canada were promoted last year. With a network of agencies in Canada and over 130 offices worldwide, we support your professional goals locally and globally. #likeaboss


😎 Promoting Flexible Working: A hybrid work week that works for you! Prefer to work from another country? We have the opportunity to work from anywhere in the world for 6 weeks each year. #youdoyou


❤️ Prioritizing Your Wellbeing: We start with a minimum of 37 paid days off including vacation and monthly wellness days. We also have 4-day long weekends year-round, meeting-free Friday afternoons, half-day summer Fridays, competitive benefits, RRSP matching, and more. Mental health training is provided for everyone and we have certified Mental Health First Aiders on staff to offer support. #selfcarematters


🙏 Building a Community Where Everyone Belongs: Leading the industry in our efforts to increase representation, celebrate uniqueness, and build community, we always look for new ways to foster a sense of belonging through our culture, our partnerships and our work. #youbelong


🎨 Embracing Challenging Projects: We offer opportunities to be involved with memorable, collaborative and engaging media campaigns for internationally recognized brands. Our work is reflective of the passion, agility, curiosity and drive of individuals across Mediabrands and Kinesso. #winningtogether

Employment Transparency

IPG Mediabrands is an equal opportunity employer. We welcome and encourage applications from all interested parties, regardless of their preferred official language. Accommodations are available, upon request, for individuals with disabilities or medical needs at any stage of the recruitment process. We thank all applicants for their interest in IPG Mediabrands. However, only those candidates selected for an interview will be contacted.

About Us

IPG Mediabrands is the global media arm of Interpublic Group (NYSE: IPG). Today, the network manages $39 billion in marketing investment on behalf of its clients, employing over 10,000 marketing communication specialists in more than 130 countries.

A proven entity in helping clients maximize business results through integrated, intelligence-driven marketing strategies, IPG Mediabrands is committed to driving automated buying, pay-for-performance and digital innovation solutions through its network of media agencies which in Canada includes UM, Initiative and Media Experts. Its roster of specialty service agencies including MAGNA, Cadreon, Reprise Digital, Orion and Kinesso, offer technologies and industry moving partnerships that are recognized for delivering unprecedented bottom line results for clients.