General information

Agency: Reprise

Job Function: Strategy

Location: New York, United States

Job Ref#: 11535

Description & Requirements

Position Summary

As the global performance marketing agency of IPG Mediabrands, we are obsessed with Customer Flow, the continuous movement of customers along the path to purchase.  Our purpose is to help brands build and accelerate Customer Flow, and we offer deep expertise in digital crafts required to move customers along that journey. We do this by unifying our craft experts which include search, social media, SEO, eCommerce, content creation and strategy under a single operating system.

Our expert team of specialists delivers integrated solutions that help the world’s leading brands connect to the people who drive their business forward – efficiently and effectively. Reprise is headquartered in New York with over 60 offices around the world and works with brands like Johnson & Johnson, American Express, Spotify, Lego, Amazon and more.

Why You’re Right for The Role

As a client-focused business leader with deep digital experience across search, social, programmatic and eCommerce, you’re a champion of delivering performance marketing solutions for clients. And as someone who gets it, you’re adept at integrating strategic thinking into client briefs and expressing these winning ideas brilliantly in high-stakes pitch rooms.

In this senior role, your marketing mind and gravitas will lend itself exceptionally to our Mediabrands “front door” agency partners – UM and Initiative with whom you’ll partner every day. You will represent yourself as the public face of performance strategy for these partners, lead our impressive account portfolio and demonstrate thought leadership for them across our digital crafts.

You will lead a team of regional heads of strategy whose remit is to build a foundational bridge between Reprise capabilities and UM or Initiative’s proposition and process. This is a great opportunity to flex your leadership muscle and expertise to help deliver on clients’ objectives and grow our business across new and existing clients. You will also proactively integrate our performance capabilities across Mediabrands client teams and help drive innovative approaches from our team of talented practitioners.  

Key Areas of Focus:
  • As the Chief Strategy Officer you are responsible for the performance strategy product and output across UM, Initiative and Reprise direct clients.
  • You are responsible for bringing new performance-driven solutions to our agency partners that help enrich their performance story. 
  • You will partner closely with MBCS (Mediabrands Content Studio) to build new models and ways of working for creatively driven performance marketing.
  • You are responsible for ensuring that the Reprise offering comes to life in new business in partnership with agency partners.
  • You will be tasked with driving client satisfaction and building a successful cross-agency partnership with client leads and senior agency leadership
Your mastery in performance marketing is crucial, but we equally value your collaborative spirit and ability to problem solve and lead a large team. Your ability to unearth market opportunities for clients and weave this thinking into Initiative’s or UM’s approach will help us build on our already successful partnership.

Key Responsibilities

Client Leadership:
  • Drive strategic alignment and partnership between Reprise and MB Partners UM and Initiative (proposition, process and tools), collaborating with executive leadership and client leads to deliver performance marketing solutions across paid and owned channels
  • Engage in a consultative role as a performance marketing expert 
  • Articulate the potential of search, social, programmatic and eCommerce as a part of a connected performance marketing approach for MB clients. Demonstrate total command of this thinking in front of the industry’s most senior leaders
Client Growth:
  • Take the front seat in all client growth activity, whether organic or new business. Work with pitch teams to integrate strategic performance thinking our market-leading approach to media
  • Work with client leads to identify and target priority clients and build powerful solutions that demonstrate our superiority in market
  • Ensure new business efforts are fully supported. Mobilize the very best resources inside of Reprise and demand excellence in the delivery of RFI/RFP materials / pitch assignments 
  • Embody our brand of thought leadership by delivering industry-influencing POVs on trending topics
Operational Excellence:
  • Identify client and agency needs for further education and training in performance marketing. Coordinate learning opportunities and the up-skilling of Reprise and Mediabrands employees, as well as interested clients
  • Represent performance expertise proudly in public forums, panels, journals, etc.

Desired Skills & Experience

  • Outstanding strategic performance media experience – 15+ years in digital
  • Expertise in leading digital or performance media including search, social and eCommerce
  • Senior leadership agency experience and ownership of a portfolio of clients and teams
  • Strong POV and outlook on all things digital, performance and audience; public speaking mastery
  • Proven track record in developing and growing clients and winning new business
  • Possession of poise, gravitas, and charisma to command rooms, effect change and drive excellence
  • Adaptable in fast-paced environments; decisive, yet also skilled in building solutions and solving problems across multiple teams and stakeholders
  • Inspiring leadership, with the innate ability to influence others
  • Client and department P&L experience a plus

Employment Transparency

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law. 

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. 

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.  

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email accommodation@mbww.com

About Us

Why join us: You’ll work hard, grow and recharge. Our diverse business offers various opportunities to grow your career across Paid Search, Paid Social, SEO, eCommerce, and Strategy, amongst others. We provide tools to support your career ambitions that include mentorship programs, learning modules and professional skills trainings. You’ll have the opportunity to drive social impact with our Diversity, Equity, and Inclusion Council to create meaningful change in our communities.

In addition to working with some of the world’s most dynamic and recognized brands, you will enjoy incredible benefits such as unlimited time off, multiple health/wellness days, extra-long holiday weekends, various perks, discounts, and benefits provided by our clients and an incredible office culture.

All U.S. Mediabrands employees must be fully vaccinated against COVID-19 or have an approved accommodation.